January 20, 2016

25 Sweet, Simple Ads From Coca-Cola's Big New 'Taste the Feeling' Campaign

Coca-Cola on Tuesday unveiled a big new global creative campaign with the tagline "Taste the Feeling," which replaces the 7-year-old "Open Happiness" theme. "The bigness of Coca-Cola resides in the fact that it's a simple pleasure—so the humbler we are, the bigger we are. We want to help remind people why they love the product as much as they love the brand."

Coke’s focusing back on product

Topics: Branding, Advertising, Vertical - CPG

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