June 13, 2016

Why is Microsoft Buying LinkedIn?

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Today Microsoft just surprised the world with its LinkedIn acquisition. Valued at $26.2 billion – all cash! – it's no small price tag for a social network and it tops the charts as Microsoft's biggest-ever acquisition. While many are surprised at the cash figure, the question on everyone's lips is – what is Microsoft going to do with LinkedIn?

The cost of a social network presence.

Topics: Social Media, Digital Strategy, B2B, Microsoft

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