July 15, 2016

Why Good Storytellers Are Happier in Life and in Love

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Since the dawn of language, people have shared stories with others to entertain, persuade, make sense of what happened to them and bond. Research shows that the way people construct their individual stories has a large impact on their physical and mental health. People who frame their personal narratives in a positive way have more life satisfaction. Women find men who are good storytellers also more appealing.

Doesn't that make life a story?

Topics: Research and Insights, Branding, Culture, Dating

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