May 2, 2016

Why Digital Video Is the Ultimate Equalizer Among All Media

Across the spectrum of programming, distribution and advertising, TV is becoming more like video, and video more like TV. Video is making the old media war storyline (print versus the internet, broadcast versus cable, radio versus print) antiquated and simplistic. Video is bringing all media together, unified behind digitally driven consumer behaviors, to compete in one giant, consumer-centric marketplace. 

 

Whoever makes the best content wins

Topics: Advertising, Video

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