June 2, 2016

Why Cadbury Spent Half of Their Budget on Snapchat

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Some teens weren’t even alive when Cadbury aired its last TV ad for brand Crunchie back in 2000. But recently, the chocolate bar has been all over its spiritual home, Snapchat. Cadbury’s aim is to sell its ‘singles’ bars – Wispa, Crunchie, Boost, Double Decker and Twirl – to a new, younger target market, and has spent half of Crunchie’s digital budget doing so. So how did it go? Cadbury’s brand manager shares some insights.

These lessons certainly didn't come cheap.

Topics: Digital Marketing, Social Media, Digital Strategy, Gen Z, Vertical - CPG

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