June 23, 2016

Why Big Brands are Suddenly Getting Cozy with Reddit


Just six months ago, Reddit was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months.

Can Reddit flip the script?

Topics: Digital Marketing, Social Media, Innovation, Advertising, Technology