September 9, 2016

Why Apple is Anything But the Future of Music

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By now, everyone should have heard about Apple’s Special Event Productpalooza this week. But one thing people may not have noticed, is how the event seemed shockingly ignorant of the strategic trends in the future of music. They started with Tim Cook and ended with Sia. By the end of the electro-post-modern-half-nude dance-pop number, I had concluded that Apple, despite the rote claims about its DNA, does not actually understand the future of music and probably won’t be driving it.

Let the musical shade-fest begin.

Topics: Vertical - Entertainment and Media, Innovation, Consumer Insights, Technology

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