May 13, 2016

Who'll Win And Lose In Digital Media's Mindless Rush To Video

The sinking value of web and mobile page views — heading to an increment barely above zero — has stimulated nearly every major digital media company to implement a premium video strategy. But who actually knows what they are doing? Video, after all, is not a logical extension for the tech industry.

Is the more obtrusive the better?

Topics: Media, Digital Strategy, Video