November 15, 2016

What's In a Window? In Digital Age, Stores' Traditions Gain Relevance


Cue the street-vendor chestnuts and red-kettle Santas: New York is firing up its Christmas retail engines with the annual unveiling of holiday windows. 

And it’s more than a quaint tradition, even if sidewalk throngs feel like a throwback to a pre-Amazon existence. Not only do the windows stoke fourth-quarter tourism, they also provide an opportunity for retailers to differentiate themselves from one another, and strike whatever mood they think will lure pedestrians from the street. 

Windows of opportunity.

Topics: Digital OOH Installations, Interactive Walls and Installations, Vertical - Retail