September 2, 2016

What Would McDonald’s ‘Agency of the Future’ Do?


McDonald’s said this week it will consolidate its creative account with Omnicom Group following a months-long review. The new McDonald’s agency offers a glimpse not only into the agency of the future, but also the agency of the past, when media buyers and creatives lived under the same roof. The company is taking that structure one step further with the embedded digital media talent.

The McFuture is near.

Topics: Media, Digital Strategy, Digital Life