August 12, 2016

What Virtual Reality is Good For

Movies and gaming, right? Wrong, says Stanford’s top VR expert, Jeremy Bailenson. The key to understanding virtual reality is that it’s both potent and taxing. It’s potent because it’s so visceral and immediate that it can trick your brain into mistaking it for reality. Early VR pioneers are rejoicing at the success of VR, but also worried that companies and investors are missing the point.

Immersion comes with costs.

Topics: Research and Insights, Innovation, Virtual Reality, Vertical - Entertainment and Media