May 17, 2016

What Twitter's Evolved Character Count Means for Brands (and Agencies)

Twitter is reportedly excluding images and URLs from its 140-character limit. The tweak is a minor one, but also indicative of how the internet has swiftly evolved from a primarily text-based medium to one where quickly creating a GIF or video on mobile is completely normal. As welcome as the increased freedom is, the company also faces greater questions over its future as Facebook and YouTube make progress with live content – something that’s traditionally been Twitter’s wheelhouse.

Will 23 more characters increase share price?

Topics: Digital Marketing, Social Media, Innovation, Culture, Advertising