September 30, 2016

Want to Reach Gamers? Stay Out Of Video Games


“Advertisers looking to reach Xbox’s massive audience should think less about advertising in video games themselves and more about off-line integrations,” said Brent Coyle, Microsoft’s global lead for Xbox. When consumers are immersed in their games, the last thing they want are brands popping up in signs or other awkward places within the digital worlds.

And out of the basement.

Topics: Integrated Campaigns, Digital Strategy, Consumer Psychology, Vertical - Gaming, Content Strategy