January 4, 2017

Video Will Be Top Of Mind For Magazine Editors In 2017


Digital and social video, especially on platforms including Facebook and Instagram, is top of mind for digital fashion editors as they embark on the new year. In 2016, the launch of Facebook Live and Instagram Stories, combined with Snapchat, meant there was no shortage of platforms on which publishers could experiment and create videos. And as more and more eyeballs turn to mobile, the rising ad dollars attached to video are proving increasingly appealing for publishers.

What GQ, Glamour and Harpers Bazaar are prioritizing in 2017

Topics: Social Media, Vertical - Entertainment and Media, Video