June 30, 2016

Video is Becoming an Important Part of Social Engagement

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Marketers still face significant challenges when it comes to measuring return on investment on social media. But undeniably, each of the social networks analyzed in the Simply Measured State of Social 2016 report is experiencing some manner of growth and expansion. Brands are looking for how to evolve their marketing strategy, but seem to be missing the message – video is what users want. 

Keep up or stay out.

Topics: Video, Social Media, Branding, Digital Marketing, Digital Strategy

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