June 24, 2016

Unilever Vows to Stamp Out Female Stereotyping in Its Ads


This week, Unilever has committed to stop stereotyping women in its ads, promising that it will “advance portrayals of gender” across more than 400 of its brands – which include Knorr, Dove, Cif and Surf. The brand publicly explained that it would address the three key areas where females are typically misrepresented: role, personality and appearance.

It's about time.

Topics: Innovation, Culture, Brand Advocacy, Advertising, Vertical - CPG