June 24, 2016

Unilever Vows to Stamp Out Female Stereotyping in Its Ads

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This week, Unilever has committed to stop stereotyping women in its ads, promising that it will “advance portrayals of gender” across more than 400 of its brands – which include Knorr, Dove, Cif and Surf. The brand publicly explained that it would address the three key areas where females are typically misrepresented: role, personality and appearance.

It's about time.

Topics: Culture, Advertising, Vertical - CPG, Innovation, Brand Advocacy

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