June 17, 2016

Twitter is Using Emoji to Show You Ads, so Maybe Cool it With the Eggplants


What do the emojis you use most say about you as a person? That's what brands on Twitter will soon be trying to figure out after the social network announced a new feature Wednesday that lets businesses shape ad campaigns around the usage of a particular emoji.

Finally, the pizza emoji pays off.

Topics: Social Media, Research and Insights, Innovation, Inspiration, Advertising, Content Strategy