May 16, 2016

Trying to Pin Down the Mosaic of Millennial Tastes

The television industry is focusing a great deal of attention on millennials these days. With billions of dollars in play, along with the reputations of marketing executives, millennials are the hot consumers of choice in a bewilderingly changing business. But what do millennials want?

Does anyone really know?

Topics: Research and Insights, Culture, Millennials