August 25, 2016

Truth, Lies and Stereotypes: When Scientists Ignore Evidence


There are good reasons for the bad reputation of stereotypes: disproportionate media representations of African-Americans as criminals, women as fit for nothing but child-rearing and homemaking. Such characterizations are inaccurate, immoral and repulsive, to say the least. But as biased and destructive as these images may be, many stereotypes turn out to hold kernels of truth. Which raises the question: what do people actually believe about groups, and are those beliefs inaccurate?

You think, therefore I am.

Topics: Research and Insights, Consumer Psychology, Culture, Science