Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

iPad Hype? Or iPad Hyper Speed?

Been thinking quite a bit about the iPad ' two things struck me. Went to a store today, Monday, and all three of the WiFi models were available for purchase.  In fairness, if you run retail, out of stock is not a good outcome as you've missed a sale, but I sure would want to understand what really happened this weekend. The majority of major analysts all increased their respective forecast for iPad sales by almost double across the board ' I assume that's based on earlier opinion polls however those and exit polls have been inaccurate in the past. Trust me, I am not an iPad hater, I have ordered a 3G+Wifi ' more that I embrace the spectacle of the brand. The fact that I ordered the 3G+Wifi model is my second point. If we really did wire up the nation to provide Wifi access ' think the Philadelphia Experiment (not movie) ' you really wouldn't need the two versions. Just struck me that maybe the math works ' would people pay ½ the cost of a 3G plan from AT&T to support free Wifi in their community? Just a thought...

    Related Posts