RIP, 'How To' Manual This Sunday, like many before, I spent the majority of my morning endlessly scrolling through Facebook videos. Among the clutter of makeup tutorials, dogs playing musical instruments and babies eating lemons, I came across a video titled ‘How to do a Backflip in 5 minutes’. ‘Why?’ I thought to myself. Surely, no one wants to learn how to do a backflip from someone on the internet and risk being paralyzed. Turns out, the video had over 7MM views and tons of positive comments. While I’m sure many of these viewers were social content trolls like myself, many of these viewers were actually searching ‘how to do a backflip’ and, creator, Pigmie, apparently delivered. This got me thinking. First, of why so many people want to learn how to do a backflip, and in what situation they would perform such a stunt? Second, how anyone with access to the internet can virtually learn how to anything online. For example, some of YouTube’s all-time favorite ‘How to Videos’ consist of ‘How To: Dance, make a paper airplane, curl your hair, make cake, get six pack abs in 3 minutes, draw, tie a tie, do makeup. (Prepopulated YouTube search on July 17th) Clearly, people are searching for a wide range of videos on how to do virtually everything and anything. According to Cisco, in 2017, 69% of internet traffic will be video. And, it’s no surprise that people are using this video content as a mean to satisfy their information and entertainment needs. Don’t take it from me… check out this nifty infographic created by our friends over at HubSpot - https://blog.hubspot.com/marketing/video-marketing-statistics So, let's get down to it. How exactly can businesses benefit from shareable, social videos? Regardless of product, industry or offering, companies can create impactful, informational and helpful videos to create an engaged audience and generate earned viewership for your company. For example, these ‘how to life hacks’ are great opportunities for brands to create video content or sponsor an influencer to incorporate their product into their videos. Take it from this awesome campaign by Ziplock ‘Life Needs Ziplock’: https://ziploc.com/ Let’s bring it back to our backflipping friend. Unless you have a gymnastics company, this video would likely not impact your company, right? Wrong. Your company has the opportunity to, when the opportunity is right, earn a ton of viewership. Pigmie’s video, for example, could be a great space for a medical or insurance company to engage with consumers or sponsor a ‘follow up video’ on how to file an insurance claim after you injure yourself. People are constantly searching for ‘how to’s’ relating to hundreds of other fields; medical, travel, insurance, automotive and much more. Questions like “how do I get a car insurance quote,” “how do I get a new passport”, “how do I change a tire”… and, you got it, guess who should be showing up in response to these searches with helpful tips? You. Exactly. It is inevitable that video will soon be the main source of information share between companies and consumers. So, don’t get left behind. Let us help you. We are experts in social, social video, influencer marketing, video production and online marketing. To learn more about how we can get you more shares, views and buyer conversion rates, click here.
TLDR: AMP Agency conducted a survey, ‘How the Class of 2016 Will Change the World of Marketing’ to try to understand the implications of this generation’s behavior on brands and consumers in the marketing realm. To get this information, we went straight to the source and surveyed 153 college freshmen from the Boston area on their media consumption, marketing attributes, and affinities. Coming out of our survey four years ago we learned: There were over 22MM + College Students in the U.S. On average, they own 6.4 tech devices They spend 14.4 total hours with tech devices daily They have over $405 billion in total spending power They talk to parents 27.7 times per week on average 74% of them expect to graduate debt free We also predicted that this class of 2016 would change the future of technology and marketing as we know it in the following ways: The College Bubble Has Burst New, more cost efficient ways of experience content It’s All About Status Share and Comment - the new Show and Tell Byte Sized Consumers Ballin' on a Budget Media on Demand "It's not online and offline. Its online or asleep" Now that this Class is graduating, we've taken the time to reflect on our predictions and analyze if they did in fact come true, while providing another outlook on our assumption of the landscape for 2020, which we believe might look something like this: Data is King Thanks to advancements in technology and a continually decreasing cost of entry, big data will be easily enabled and managed Increased Demand for Video Content Video content will continue to dominate screen time Mobile eCommerce will Drastically Increase Be prepared for mobile shopping to skyrocket by 2020 So is your company ready for 2020? We are here to help. We are a team of 200+ talented characters who love creating smart ideas for today, tomorrow and beyond. Click here to contact us to learn more.
"Video" is tossed around like it's such a simple content format but in the digital media world, it has a whole host of implications for brands. Video impacts content, production, advertising, and viewing devices. With the proliferation of multiple screens, there are various channels available to view video in a digital form'TV, tablets, desktop/laptop and smartphones. For marketers, multiple screens mean multiple ways to reach the audience. In this week's Insights Lab, Sonny Kim, AMP's SVP of Digital Strategy, shares recommendations on how to approach video with Matt Rainone, Senior Manager of AMP's Integrated Group. Tweet us @AMP_Agency to let us know what topics you want to hear about!
