The travel landscape changes often, and so do travelers’ attitudes towards the travel industry. The Drum covers our latest analysis of the travel market and the changing attitudes towards what inspires today’s traveler to venture. Let me cater to you.
Travelers spend much of the year circling the globe, trying not to waste a meal, a night's stay, a moment. They're also on the hunt for the best shopping streets and the ultimate souvenir. Let’s make this easier - we’ve got the 15 best shopping cities in the world, so you can spend more time traveling and less time hunting. Make every moment count.
No matter who you are or where you’re going, one thing is certain: you will need to pack. Some travelers plan what they’re taking weeks in advance; others are more harried, tossing a few things in a bag at the last minute. In our travel-themed report today, don’t just read about it – pack up and go somewhere. Pack it right pack it tight.
The immediate, highly personalized interactions of technology brands like Amazon, Apple and Facebook have set a new benchmark for customer expectations across all industries. What happens when consumers unknowingly transpose the elevated expectations of technology brands onto travel brands? What are the new, unmet needs of consumers? Convert selfies into sales.
The one downside to using Hotel Tonight is that you have to forgo the loyalty points you’d normally earn from a hotel stay. That’s because almost all major hotel brands now won’t give you points if you book through a third-party platform like Hotel Tonight. So Hotel Tonight is launching their own program called HT Perks. It’s not point-based: instead, there are three levels based retroactively on total lifetime spend on Hotel Tonight. Hotel, motel, loyalty's in.
Yesterday, Google announced Trips, a new app that serves as a trip planner and travel guide to explore new places. The free app will organize your plane tickets and hotel reservations, offer editorial guides to more than 200 cities, and make personalized recommendations based on your Google history. Best of all, it works offline: you can download everything to your phone before you leave, including maps and walking directions — sparing you from having to use an expensive international data plan. OTAs coming your way.
Marriott International is injecting its new marketing with a dose of its real-life members. The hotel chain, which owns 19 different brands, is promoting its Marriott Rewards loyalty program with a new campaign featuring a few of its 57 million members. On Thursday night, the chain will air a 30-second introductory spot featuring a Rewards member who is a marine archeologist and a mother, as she scuba dives near the Ritz-Carlton Grand Cayman. Let's hear it for loyalty.
In China alone, spending on international travel and tourism was an astonishing $215 billion in 2015 - that’s up more than 50% from 2014. It’s easy to blame much of this phenomenon on Airbnb. After all, very few people travel far without knowing that they’re going to have somewhere to stay. But really, the supply-side story is just the other side of the coin, and the demand-side story is ultimately much, much bigger. Indeed, it’s a trend that goes back centuries. Places to go, people to see.
Entire industries undergo radical disruption—in part due to the pursuit of better and in part due to reinvention. Look at what Uber has done to taxis or what Airbnb is doing to hospitality. No matter what industry you’re in, if you’re not thinking about how to evolve and disrupt your own business model to be more relevant, you might find yourself fighting for survival. Take a look at some obvious segments that need to undergo radical disruption. Nothing stays the same because nothing ever has.
Gone are the days of boring continental breakfasts. Instead, hotels nowadays are setting a point of differentiation with a “good morning” full of dumplings, prosciutto, and eggs Benedict. Because it's Tuesday and we're hungry.