Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
It’s challenging, if not impossible to make domestic, ethical clothing at prices that are both affordable for consumers and sustainable for brands. Fast fashion has been accelerating the pace of creation and consumption, and dragging the perception of real value into the ground. Even as people spend less on clothing in raw dollar amounts, they are still buying more stuff than ever before. But given the perception problems the apparel industry has right now, it's full of opportunities for a psychological evolution. The power of shifting perception.
From the world’s first smart hairbrush to a mirror that scans your face to recommend the proper skin care routine, CES wasn’t just all about robots and cars this year. Guurrll, you look good.
Despite efforts to turn their businesses around, J.Crew, Gap and Abercrombie & Fitch have yet to dig out of quarter after quarter of negative sales slumps because too many factors — declining mall foot traffic, the threat of Amazon, lengthy supply chains and price-conscious shoppers — have converged, rendering the situation untenable. And time is running out. A lack of compelling brand identity
Art Peck, the CEO of Gap Inc., has had enough of creative directors. Gap eliminated the position in early 2015 and has been pushing instead for a decentralized design process where different teams create the designs for Gap and the brands it owns. This loosely organized, data-driven approach has benefited some of Gap’s biggest rivals, including Zara, but so far, it doesn’t seem to be working for Gap. After seeing the seventh straight quarter of falling sales, it’s now time to face the deeper issue. Not so black and white.
Luxury fashion houses are notoriously slow-movers when it comes to embracing digital technology. Industry reports show that online is the fastest growing channel for luxury goods by far. According to Bain research, while the entire luxury goods market is expected to grow by 2 to 3 percent in the next five years, the online luxury goods market is expected to grow by 20 percent in the same period. With the entire industry behind in moving to online shopping, that mindset has affected is data-driven marketing growth as well. That's a chic number. Check out our public relations service for more information.
Covergirl just announced its first male spokesperson, 17-year-old James Charles. This is a big deal for Covergirl, for the makeup industry, for society, for progress, but perhaps it’s the biggest deal for boys, who are also affected by the gender normative social order so many of us ladies are fighting against. You better work.
Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation combined with insufficient revenues from online advertising, many publishers have added other strings to their bows – from membership clubs to global events – in order to survive. One area many are investing in is e-commerce. Condé Nast has just launched Style.com, an e-commerce business that’s arguably one of its most significant ventures. Buy this sweater then vogue for me, darling.
With social media enabling users to share unfiltered feedback on an endless range of topics, fashion firms and their top executives are feeling the pressure to not only have an online presence but to carefully manage the platform. Paying attention to consistent themes in consumer comments has played a role in retail product decisions. All press is good press.
If you've ever hankered for a T-shirt collection featuring classic, awful stock photos—like Happy senior couple piggybacking at the beach, or Firm handshake between business associates—then you're in luck. Try some Adobe Stock Apparel on for size. The idea was to emphasize how far the new images are from the old—by creating "a limited-edition clothing line giving a salute to the most infamous stock images creatives love to hate." Laughing woman eating healthy vegetable salad.
Once aspirational, companies like Ralph Lauren and Tommy Hilfiger have lost their luster, while innovative new brands are shining bright. What went wrong? How did premium American companies lose their way? And is there a new generation of labels that will fill the void? Trendy is the last stage before tacky.