Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
AMP recently launched the new global website for Faraday Future ( www.FF.com ) for the reveal of FF 91 ("nine one"), their first production vehicle that was unveiled at a special keynote via live stream at www.FF.com and on-display at the 2017 Consumer Electronics Show. Part of a seamless collaboration with Faraday Future, the integration of bold creative, advanced web and 3D technology fused with a digital-first strategy has produced the foundation of a unique digital ecosystem of site and mobile experiences that educates prospective buyers on the features of the electric vehicle while laying the groundwork for ownership. Owners will ultimately be able to interface with the vehicle in a meaningful and smart way, while directly managing and controlling vehicle features in a personalized manner. Creating one global, digital product ecosystem
Picture this: a well-dressed man enters the elevator of his high-rise condo, but instead of going down, he heads up to the roof. There, he hops inside his autonomous Uber aircraft and whizzes across town to the rooftop of his office building. The charge? $179, give-or-take surge pricing. Addressing the “last mile challenge.”
A new report from Bain & Company shows sales of luxury cars are set to grow 8% this year to hit an all-time high, outpacing growth in all other luxury sectors including art, food, hotels and wine. Sales in the overall global luxury market will reach $1.2 trillion this year, and 40% of that spending will be lavished on fancy cars. Zooming ahead.
Not that long ago, cars were unequivocal symbols of personal power. But now cars are increasingly uncool. For one part, they’re a major source of carbon emissions, and thereby a principal cause of global warming. For another part, they’re expensive to own and operate, especially in big cities. Now vehicles are becoming a commodity and a service. What’s less sexy than a car a bunch of other people have also recently occupied? Don't tell me efficiency isn't sexy.
In the auto industry, there is a major disconnect between expectations and reality, especially with regard to the next five to seven years. Autonomous vehicles will likely take considerably longer to become prevalent than is anticipated, and by that time, the industry will probably look quite different. While automakers are already pouring millions into winning the AV race, they run the risk of ignoring the more imminent threats that could sink them before the race even begins. Ready, steady, go.
The Chinese market for electric vehicles is as hot as the US market, and the latest indicator is a $1.08 billion raise from China’s LeEco, a Beijing-based web video company that’s targeting Tesla with its own electric sports car plans. LeEco’s big raise should help it accelerate its EV plans, which so far include the LeSEE, a concept sedan design intended to be completely autonomous Lesee you, leraise you.
Tesla CEO Elon Musk has called 200 miles the “minimum threshold” for broad public adoption of electric cars. Offer that kind of range at a price that’s affordable to the average consumer and the potential market for electrics suddenly looks a whole lot bigger. Now, the true significance of the Bolt: An old-school company with immense manufacturing capacity has gotten to the 200-mile, $30K electric vehicle first. Who wants to be second?
Thinking about the future of transportation is fun, but tricky. There are three things going on in tech right now that all affect one another: electrification, on-demand access, and autonomous vehicles. It sure looks like every major player with a mind towards autonomous transportation is angling for that lucrative horizontal monopoly layer of the future. But not everybody gets to win. Uber may have to ask some very tough questions of itself: what competitive advantages do they honestly have in this new scenario? Is Uber going to be left in the dust?
One big challenge for most luxury brands today is how to appeal to a younger demographic without losing the extravagant feel of the brand. For Mercedes-Benz, that means creating compelling content on social — especially collaborating with influencers — to amplify what the brand is and why millennials need a Mercedes-Benz. Showrooms are going social.
Buyers walking into a Cadillac dealer in the near future could find an interesting thing on the car lot: nothing. A portion of stores will be converting into virtual dealerships in an effort to eliminate overhead and introduce sophisticated technology. However, driving off immediately with a new vehicle will be impossible because these stores won’t have inventory. So long, traditional selling model.