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Usability Findings for E-Commerce inform Design for Scrolling, Loading, and Buying

The kind folks at Baymard Institute have conducted some year-long, large-scale usability studies of e-commerce websites. Their very helpful piece on Smashing Magazine shares the results of tests on mobile and desktop e-commerce shopping behaviors. If you're wondering whether your e-commerce site should be organized into pages or infinitely scroll, here's a nice resource for you.   "Infinite Scrolling, Pagination Or “Load More” Buttons?"

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