June 6, 2016

Can AMP Agency Predict the Future?

TLDR:
AMP Agency conducted a survey, ‘How the Class of 2016 Will Change the World of Marketing’ to try to understand the implications of this generation’s behavior on brands and consumers in the marketing realm. To get this information, we went straight to the source and surveyed 153 college freshmen from the Boston area on their media consumption, marketing attributes, and affinities.

Coming out of our survey four years ago we learned:

  • There were over 22MM + College Students in the U.S.
  • On average, they own 6.4 tech devices
  • They spend 14.4 total hours with tech devices daily
  • They have over $405 billion in total spending power
  • They talk to parents 27.7 times per week on average
  • 74% of them expect to graduate debt free

We also predicted that this class of 2016 would change the future of technology and marketing as we know it in the following ways:

  1. The College Bubble Has Burst
    • New, more cost efficient ways of experience content
  2.  It’s All About Status
    • Share and Comment - the new Show and Tell
  3. Byte Sized Consumers
    • Ballin' on a Budget
  4. Media on Demand
    • "It's not online and offline. Its online or asleep"

Now that this Class is graduating, we've taken the time to reflect on our predictions and analyze if they did in fact come true, while providing another outlook on our assumption of the landscape for 2020, which we believe might look something like this:

  1. Data is King
    • Thanks to advancements in technology and a continually decreasing cost of entry, big data will be easily enabled and managed
  2. Increased Demand for Video Content
    • Video content will continue to dominate screen time
  3. Mobile eCommerce will Drastically Increase
    • Be prepared for mobile shopping to skyrocket by 2020

So is your company ready for 2020? We are here to help. We are a team of 200+ talented characters who love creating smart ideas for today, tomorrow and beyond. Click here to contact us to learn more.

 

January 4, 2011

How Many Scans to the Center of a Tootsie Pop?

After the holidays it's easy to feel as if there is nothing to look forward to, but luckily for me I'm taking a trip to London in a couple of weeks! To prepare for my trip I need to find my passport, start waking up early to prepare for jet lag, choose an umbrella that will keep my hair dry and frizz-free, and print out a copy of my e- ticket before I leave for the airport... or do I? Now with mobile ticketing I can skip that step and check-in to the flight with my smartphone and even go through security without a paper ticket. All I need to do is flash the barcode on my screen as I remove my shoes and swallow my pride to pose for the full body scanner.

Mobile ticketing services are not only useful for impatient travelers, but also impatient event attendees, shoppers, and concert-goers. Marketers have been using websites such as mogotix.com and eventbrite.com to make pre-event activity and post-event recaps a breeze. These sites let promoters advertise events on social media outlets such as Facebook, keep track of ticket sales and attendance, and text mobile reminders. Consumers can easily purchase tickets for events online and then get in to the event by displaying a confirmation barcode on their screen.

Beyond mobile ticketing, the digitization of our daily lives has been continuing to grow over the last year, and some analysts believe it will continue to develop until social media, mobile ticketing, video games, and mobile marketing all converge- think FourSquare Extreme.

CEO of Schell Games, Jesse Schell, envisions a future where our world is basically a video game, and certain behavior earns you points, and those points earn you rewards. For example, an average day would look like this:

You get up in the morning, and you brush your teeth. Your tooth brush senses that you're brushing your teeth and score! 10 points. You're supposed to brush your teeth for at least 3 minutes and you do, bonus! You've brushed your teeth three times a day, every day this week, so guess what? Another bonus!

So who cares? The tooth brush company and the tooth paste company care. The more you brush your teeth, the more tooth paste you use, and that means they have a vested financial interest. With all of your toothbrushing points comes a coupon for $1.00 off a tube of toothpaste, which can be easily scanned next time you're using the self checkout at your local drugstore.

Schell sees the use of shopping apps to determine where and when to shop and take advantage of the most points available, points for watching ads on television, and even tax incentives from the government for certain positive behaviors such as riding the bus and exercise.

Technology is seeping into nearly every part of our lives, and the question for companies is: will all of this positive reinforcement change consumers' behavior?

Sources:

http://www.eventmarketer.com/article/digital-passport 'Digital Passport'?

http://www.onthemedia.org/ 'The Future of Gaming'?

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