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Millennials' Online and Offline Personalities

Leading up to our Future M session on How the Class of 2016 Will Change the World of Marketing, we conducted a mini-focus group with our college interns to better understand their mindsets. In this post, we asked our interns about the similarities and differences in millennials' on-line and off-line personalities? Are your online + offline identities the same? 'The omnipresence of social media caters to our multifaceted personalities, allowing us to compartmentalize our lives online just like we do offline. My friends can have private and work Facebook accounts, remove vowels from their last names to avoid being searched and secretly follow Justin Bieber on Twitter without ever breathing a word of their secret obsession.'? Proma Huq, PR & Social Media Intern 'My online and offline identities are different, but it is also important to remember that these identities are not mutually exclusive. We all take on different personalities when cheap cialis online interacting with our bosses vs. co-workers vs. friends vs. family. Online, my Facebook personality (which is nearly nonexistent, with a private Facebook wall, and the tightest privacy settings on my photos, etc) is vastly different from my Twitter voice (much more outgoing, open to connecting and conversing with strangers), which is also different from my LinkedIn persona (just friendly enough, but much more professional). It's natural this way. Human beings are complex, multi-faceted creatures, and I would expect that social networks reflect these traits.'? Angelina Zhou, Brand Strategy Intern 'I don't see my online personality different from my offline personality, but I don't think that's always the case. There are some crazy stories about people online vs. what they are like in real life.'? Shandi Mahan-Fortunato, Brand Strategy Intern

  • 1 min read
  • October 23, 2012

Millennials' Online and Offline Personalities

Leading up to our Future M session on How the Class of 2016 Will Change the World of Marketing, we conducted a mini-focus group with our college interns to better understand their mindsets. In this post, we asked our interns about the similarities and differences in millennials' on-line and off-line personalities? Are your online + offline identities the same? 'The omnipresence of social media caters to our multifaceted personalities, allowing us to compartmentalize our lives online just like we do offline. My friends can have private and work Facebook accounts, remove vowels from their last names to avoid being searched and secretly follow Justin Bieber on Twitter without ever breathing a word of their secret obsession.'? Proma Huq, PR & Social Media Intern 'My online and offline identities are different, but it is also important to remember that these identities are not mutually exclusive. We all take on different personalities when cheap cialis online interacting with our bosses vs. co-workers vs. friends vs. family. Online, my Facebook personality (which is nearly nonexistent, with a private Facebook wall, and the tightest privacy settings on my photos, etc) is vastly different from my Twitter voice (much more outgoing, open to connecting and conversing with strangers), which is also different from my LinkedIn persona (just friendly enough, but much more professional). It's natural this way. Human beings are complex, multi-faceted creatures, and I would expect that social networks reflect these traits.'? Angelina Zhou, Brand Strategy Intern 'I don't see my online personality different from my offline personality, but I don't think that's always the case. There are some crazy stories about people online vs. what they are like in real life.'? Shandi Mahan-Fortunato, Brand Strategy Intern

How Technology will Change Education for College Students

Leading up to our Future M session on How the Class of 2016 Will Change the World of Marketing, we conducted a mini-focus group with our college interns to better understand their mindsets. The next few posts will include millennials responses to a few topical prompts. Prompt #1: Do you think the way you learn will be different for the Class of 2020? 'Technology has been changing my education in incredible new ways. Last year for example, I took a class on remix methods at the School of the Museum of Fine Arts with the conceptual artist Steve Lambert. The course was titled 'Free as in Freedom, Not as in Free Beer'?, a quotation from Richard Stallman, American software programmer and freedom activist. Throughout the course, we had a working syllabus on a Google doc, so that students could contribute comments, web links, YouTube videos, etc to the syllabus as they came up. We could also simply delete topics that did not interest us (no permission needed from the instructor), and add topics that we really wanted to learn about in class. So with this new crowd-sourced syllabus supplemented by multi-media tools, our entire class found a more organic and engaging method of learning. It proved to be more effective in the long run; at least, no one dropped the course the entire semester.'? - Angelina Zhou, Brand Strategy Intern 'I believe that learning for the Class of 2020 will be more interactive. In some of my classes (with younger professors) there is already a change in how much engagement is expected from the student. For example, in one of my classes my professor requires that we use lore.com, a Facebook type of site for students and teachers. On the site, the class has a stream where we are expected to post "interesting" things we find from commercials to new apps. If this is happening in 2012, I can only imagine the amount that this type of participation will rise.'? - Karol Mendieta, Account Management Intern 'I definitely think that I will learn differently from the Class of 2020. I graduated college in 2010 - so that's a 10 year difference. My class obviously learned differently than the Class of 2000, with the internet being huge. Sitting in libraries for hours was no longer was necessary (every resource was at our fingertips). We also connect with each other in numerous ways (texting, facebook, twitter, etc.). I can only imagine that the Class of 2020 will have opportunities I only dreamed of when I was in college. They'll definitely be more efficient." - Shandi Mahan-Fortunato, Brand Strategy Intern 'Much like the ever-changing world of technology, the way we learn and absorb information is also constantly evolving. With the technological influences that permeate our everyday lives (some of which didn't even exist five years ago), the Class of 2020 will undoubtedly have access to a world of new resources to augment their learning.'? Proma Huq, PR & Social Media Intern Interested in learning more, register for our upcoming Future M session on How the Class of 2016 Will Change the World of Marketing.  

The Class of 2016

There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation who does not know about a life without technology. They switch content 27 times per hour'jumping between electronic devices and media platforms every two minutes. While advertisers and marketers navigate this ever changing terrain, we ventured into an even more foreign territory'the minds and dorms rooms of the Class of 2016. Want to learn more information about this connected generation? Leave a comment below telling us what you'd like to know!

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