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Music festivals aren't a new venue for brands to market to consumers, but State Farm's partnership with Coachella has taken it to a new level with the live streaming via YouTube (#coachellalive) and the Instagram, Facebook and Twitter integration. While the live streaming was big news, Tupac's resurrection performance stole the headlines. AMP's Director of Integrated Marketing, Matt Jacobs, discusses what this technologically advanced hologram means for marketers in this week's Insights Lab episode.
Music festivals aren't a new venue for brands to market to consumers, but State Farm's partnership with Coachella has taken it to a new level with the live streaming via YouTube (#coachellalive) and the Instagram, Facebook and Twitter integration. While the live streaming was big news, Tupac's resurrection performance stole the headlines. AMP's Director of Integrated Marketing, Matt Jacobs, discusses what this technologically advanced hologram means for marketers in this week's Insights Lab episode.
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