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Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

AMPlifier - Social Media Industry Update - Week of March 8, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. PINTEREST ANNOUNCES NEW MARKETING TOOLS, INCLUDING 'PINTEREST PREMIERE' VIDEO ADS As part of its first-ever Pinterest Presents' marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. Read More TIKTOK'S NEW TV-CONNECTION OPTION COMES TO US HOMES Get ready to watch more TikTok, on a much bigger screen. Back in December, Samsung announced a new deal with TikTok to enable Samsung Smart TV owners in Europe to watch TikTok clips on their TV sets. Now, the company has confirmed that the same capacity is coming to the US, with most of its 2021 smart TVs able to access the TikTok-connected app Read More TWITTER EXPANDS TEST POOL FOR SPACES, PREVIEWS NEW SCHEDULING FEATURES Twitter is working fast to develop its Spaces option as it seeks to ride the wave of popularity of the new audio social trend. Over the last week, Twitter has continued with that push, expanding Spaces access to more users and testing out new features, like Space scheduling and labeling tools, to give users more options with their audio chats. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of March 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER RE-LAUNCHES TEST OF WARNINGS ON POTENTIALLY HARMFUL TWEET REPLIES Twitter is now re-launching the alerts, with a new format, and further explanation as to why each reply has been flagged. Read more CLUBHOUSE FACES NEW SECURITY QUESTIONS AFTER SIGNIFICANT DATA BREACH The latest comes as a result of hackers gaining access to Clubhouse audio, and re-recording that data into third-party streams. Read more 15 TIKTOK TIPS TO MAXIMIZE YOUR BRANDED CONTENT EFFORTS This overview of tips from the team at Socialtyze covers everything from choosing topics to user demographics to hashtags on the platform. Read more That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of February 22, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. IS CLUBHOUSE THE NEXT BIG SOCIAL MEDIA PLATFORM FOR BRANDS? If you’ve been spending much time on social media lately you’re probably seeing some of the online buzz about the emerging new social audio platform Clubhouse, and more recently, the Twitter-backed competitor, Spaces, which has just launched in Beta. Read More TWITTER CONTINUES TO QUICKLY EVOLVE ITS CLUBHOUSE COMPETITOR 'SPACES As audio social platform Clubhouse continues to gain momentum, Twitter is working to quickly evolve and roll-out its own version of the same, with Twitter Spaces gradually trickling out to more users, and getting new feature upgrades in line with user response. Read More NANO INFLUENCERS: WHO ARE THEY AND HOW TO WORK WITH THEM [INFOGRAPHIC] When mapping out your influencer marketing strategy, the most common approach is to go for the biggest names, who'll offer you the biggest audience reach, and thus, the best return on your ad spend. But don't overlook the value of those with smaller, but more engaged, communities, who can also help connect you with the people who are increasingly more likely to buy from your brand. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of February 15, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSIGHTS FROM 22 MILLION BUSINESS POSTS ON SOCIAL MEDIA IN 2020 [INFOGRAPHIC] The team from Socialinsider recently conducted a new social media industry benchmark study in which they analyzed over 22 million business posts on Instagram, Facebook, and Twitter, covering brands from 35 different industries. Read More FACEBOOK IS REPORTEDLY DEVELOPING ITS OWN CLUBHOUSE CLONE "In news that will surprise absolutely no one, Facebook is reportedly now in the process of developing its own Clubhouse clone, as it looks to nullify the rapid growth of the audio social app." Read More SHOPIFY EXPANDS ITS 'SHOP PAY' IN-STREAM PAYMENT PROCESS TO FACEBOOK AND INSTAGRAM SHOPS Shopify has announced a new integration with Facebook which will enable Shopify users to purchase items via its 'Shopify Pay' payment system when buying in Facebook and Instagram Shops. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of February 8, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM TESTS REMOVING THE OPTION TO SHARE FEED POSTS WITHIN STORIES As you can see in this screenshot, shared by social media expert Matt Navarra, Instagram is now conducting a test which stops some users from sharing feed posts within their Stories. That, interestingly, means that you can now share tweets in your IG Stories, but you can’t share Instagram posts, while you can also share IGTV previews, but not normal feed updates.   INSTAGRAM ADDS 'RECENTLY DELETED' FOLDER TO SAFEGUARD AGAINST MISTAKEN POST REMOVAL "Now, for the first time, you can review and restore deleted content in the Instagram app. [...] Photos, videos, reels, IGTV videos and stories you choose to delete are removed from your account immediately and moved to the Recently Deleted folder."   INSTAGRAM'S DEVELOPING A TIKTOK-STYLE VERTICAL FEED FOR STORIES Instagram is working on a new vertical Stories feed, which would mean that you swipe up or down to view newer/older Stories.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of February 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TIKTOK MAKES CREATING EASY WITH THE CREATOR PORTAL For avid or even expert TikTok creators, the Creator Portal will also feature articles that help interpret community trends, dive deeper into the use of sound and music, and spotlight creative effects, helping to inspire and diversify content creation. Read More INTRODUCING PROFESSIONAL DASHBOARD ON INSTAGRAM "At Instagram, we’re committed to helping creators turn their passions into a living and supporting small businesses. As part of our ongoing effort to give creators and businesses the tools they need, we are announcing Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram." Read More TWITTER TAKES A UNIQUE APPROACH TO HANDLING MISINFORMATION WITH THE LAUNCH OF BIRDWATCH Twitter and Facebook have been in the epicenter of free speech and misinformation controversies for years. Both platforms adjusted their approach and stance during this election season as the public focused on the matter once again. Twitter’s most recent effort to tackle the spread of misinformation, the launch of Birdwatch, was announced on Tuesday. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

How Social Media Saved Us & Brands in 2020

Despite a difficult year, we made it through 2020 with the help of playful distractions like memes, dance crazes, and viral challenges. Oftentimes, brands want to tap into these cultural phenomenons in order to humanize their voice on social media. Marketers frequently question, 'How does a trend become a viral success?' and, 'Who creates these trends?'. Let's take a look at the various key players that come together to create these trends and learn how your brand can capitalize on them and join the conversation. The Innovator If we think of social media challenges holistically, the template is always the same: innovators create the idea, influencers make it popular, and the rest of the social community joins the trend. By definition, an innovator is ‘a person who introduces new methods, ideas, or products’ In every viral equation, there needs to be an innovator to help spark an idea/challenge.  The innovator is often a forgotten piece of the puzzle when it comes to viral trends. For example, Renegade creator Jalaiah Hermon had the most prominent dance on the internet in 2020, but most users didn't even know who she was. Unfortunately, content creators are often not given credit for their original ideas and are seemingly left in the dust. However, that isn't always the case; skateboarder Nathan Apodaca quickly rose to fame when his Ocean Spray video went viral, and others recreated the video with their own flare.    The Influencer Spark Influencers help set the standard of "cool" within the digital world and help push the innovators' ideas in front of fans. TikTok influencer Charli D'Amelio was named ‘C.E.O.’ of the different dances similar to the dance craze Renegade, which she popularized.  If the concept is unique and interesting, other influencers and celebs will begin to jump onto the new craze. Once a trend becomes popular, users recreate the template with small differences while always keeping the overall idea the same. During the pandemic, the ‘Don't Rush Challenge' became very popular amongst all different audiences - make-up artists, celebrities, students, and more. Less than a month later, the ‘Wipe it Down Challenge’ went viral; both of these concepts had the exact same template with small variations.  Brands and Trends Being authentic on social media will encourage consumers to follow, engage, and ultimately purchase products, assuming that's the end goal. Consumers align their personal values to those of brands. Once brand values are established, a fundamental building block for brands is to showcase their personality through their content – tapping into cultural trends is a great way to humanize themselves. From a brand perspective, capitalizing on viral trends shouldn't be a hard selling point but instead, a chance to connect with your audience and showcase your brand's personality. In the summer of 2020, Twitter began to flag misleading messages about COVID-19 and the 2020 Election with 'This claim is disputed' warnings. After the Election, the disputed claim Tweet type evolved into a popular trend on the platform. Brands like Oreo, Burger King, and Maruchan saw an opportunity to participate in the pop culture conversation and added humor to the political trend. Viral memes are also a great way to highlight the brands' wit and humor. Just For Men participated in the ‘How it Started vs. How it's Going,’ and it showcased the brand's growth, wittiness, and personality. A brand can even use pop culture to sell a product when it feels native to the platform. For example, Invisalign used a soundbite from a popular viral video to help promote its product.  All things considered, this doesn't mean that every viral trend is an opportunity for a brand to enter the conversation. Sometimes jumping into a conversation that isn't authentic to your brand will feel forced by consumers; for example, in 2014, DiGiorno accidentally used the hashtag ‘#WhyIStayed,’ which was about domestic violence. Prior to your brand joining a viral trend, consider the following questions: 1) Will this feel authentic to the brand's audience? 2) Can this help support the brand's values and develop the brand's personality? 3) What value will this content add to the social media space for your brand? 4) Is this the appropriate social channel for the brand? 5) Is this something you should test into first before diving in? And lastly, remember to have fun and tag the innovator to give them credit for their work!

AMPlifier - Social Media Industry Update - Week of January 18, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. YOUTUBE ADDS NEW HASHTAG SHOWCASE PAGES TO ASSIST IN CONTENT DISCOVERY YouTube has launched a new hashtag search option, which provides a full-page display of YouTube videos that include your chosen tag, along with usage insights, all on one screen. Read More BOOSTING YOUR BRAND THROUGH SOCIAL MEDIA ENGAGEMENT [INFOGRAPHIC] This infographic from the team at Crestline incorporates a range of insights and notes that might help guide your thinking around how you post, which platforms you focus on, and what you can expect to see as a result. Read More LINKEDIN ADDS SWIPE-UP LINKS TO LINKEDIN STORIES LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories - though it's not available to all users at this stage. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of Dec. 21, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER CONFIRMS THE SHUTDOWN OF ITS SEPARATE PERISCOPE APP IN MARCH 2021 It comes as a little surprise, especially given speculation about the app's future after a discovery in Twitter's back-end code last week. But on 12/15, Periscope has confirmed they will discontinue the app. Read More TIKTOK UPDATES COMMUNITY GUIDELINES AND SAFETY TOOLS TO BETTER PROTECT VULNERABLE USERS TikTok has announced a range of new updates to its Community Guidelines as it seeks to evolve its rules and tools in line with increasing usage. Read More INSTAGRAM ADDS NEW CREATIVE TOOLS IN REELS AND STORIES Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll-out of its Branded Content tags. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of Dec. 14, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM ADDS SHOPPING TAGS TO REELS, THE NEXT STEP IN ITS ECOMMERCE PUSH Instagram's found another way to add pressure to TikTok, this time by adding new shopping tags to Reels, it's TikTok clone functionality. Read More   FACEBOOK'S TESTING AN INSTAGRAM CONTENT CALENDAR IN ITS CREATOR STUDIO TOOL This is interesting - Facebook appears to be testing a new feature within its Creator Studio dashboard which would provide a calendar overview of your Instagram post-activity both past and scheduled. Read More   INSTAGRAM TESTS ADDING TIMERS TO STORIES TO BOOST ENGAGEMENT  Instagram is now testing new timer listings beneath Stories bubbles, which show how long each Story has left before it's erased. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

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