October 2, 2017

Pin It To Win It

Advertising on social platforms can be a great way to get your message out, but as many of us know, creating compelling content that doesn’t necessarily feel like an ad is a really tough balance to strike. Enter Pinterest’s new Pin Collective, a team of creatives that you can hire to create ads in less than 10 days.

Pinterest’s paid adoptions have been around for several years under Promoted Pins. What makes them unique is that they have designed Promoted Pins to flow in with organic content smoothly, making the viewing experience for the consumer much more pleasurable. How many times have you been scrolling through your feed and come across a jarring image that is clearly an ad? I don’t know about you, but I find that really annoying. Pinterest solves that by making the separation between organic and paid content much more subtle.

This approach is paying off. According to Pinterest, advertisers who use Promoted Pins receive an average of 20% more clicks in a month after launching a Promoted Pin.

And now, with their Pin Collective self-serve platform, marketers can use a team of content creators to make super appealing Pin ad imagery in as little as 10 days. Easy, breezy, lemon squeezy.

Let’s take a peek at some pristine pinners who are doing a great job using promoted pins. (Are these puns too much or am I pinning at this pun game?)

  1. Target

 

Not only does Target do a stand-up job at promoting its merchandise, it also showcases its products in a lifestyle setting.

2. Chobani

 

So, maybe Chobani doesn’t have a catalog of ‘perfectly pinnable products’ like Target, but they do have a cool Pinterest page packed with wellness tips, recipes, general information and inspirational quotes. Chobani is a perfect example of a brand that understands their customer base and plans their pins accordingly.

3. L.L. Bean

L.L. Bean’s Pinterest board does a fantastic job highlighting their ‘nature enthusiast’ brand with their outdoor, dog and flannel packed board.  Their paid product ads flow seamlessly into the other lifestyle imagery, inspiring viewers to get into nature wearing L.L. Bean clothes

The message is clear: Pinterest paid posts are a great tool for marketers to promote their content in a subtle and effective manner.

 

January 19, 2017

Talking Is The New Interface To Everything

why-talking.jpegChatbots are nothing new, but there have been some significant changes to make chatbots the hot new marketing platform like mobile messaging apps, artificial intelligence, and voice tech. Bot-enabled conversation will quickly become the new digital interface. Not the browser. Not smartphone apps. Bots. And voice will become the dominant input method.

 

Welcome to the conversation frontier.

January 19, 2017

The Great Unbundling

why-unbundling.pngTo say that the Internet has changed the media business is so obvious. It turns out that the impact of the Internet — and the outlook for the future — differs considerably depending on what part of the media industry you look at. Most of the changes in the last three years were simply laying the groundwork for actual shifts in behavior. Once those shifts start to happen in earnest, there will be feedback loops in everything from advertising to content production to consumption that will accelerate the changes, resulting in a transformed media landscape that will impact all parts of society.

 

The end is nearer than you think.

January 18, 2017

Survey Finds US Teens Upped Daily Facebook Usage in 2016

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The November 2016 survey by UBS Evidence Lab found that 65% of teens said they used Facebook daily, up from 59% in November 2014. And despite concerns that teens are abandoning Facebook for other social networks, daily usage among teens remains higher for Facebook than for any other social network, including Snapchat and Instagram.

Facebook’s utility continues to drive usage.

January 12, 2017

How to Improve Your Look-To-Book Ratio: Converting Selfies Into Sales

Why-Travel-1.jpgWhen tourists aim to compose the perfect vacation selfie, they’re creating more than just travel envy – they’re creating copycats. Our research revealed that 84% of Millennials and 73% of non-Millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media updates. Travel destination brands should consider ways to make their experiences “share-worthy” – incorporating wit, unique visuals, and selfie opportunities, as well as rewarding brand engagement.

 

Target moments of need.

January 10, 2017

Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories

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The new Instagram tests are essentially an extension of Facebook's ad experiments in live video, where it has been serving mid-roll ads into broadcasts. Facebook has been tinkering with these mid-roll video ads as a way to make money from streaming. Now with options available on both platforms, publishers have more opportunities to test the viability of the format as a marketing investment.

New year, new ads.

January 9, 2017

Facebook Is Going To Start Showing Ads In The Middle Of Its Videos and Sharing The Money With Publishers

Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds.

Emphasizing time spent vs. impressions

January 5, 2017

As Live Streaming Booms, More Brands Seek Camera-Ready Staff

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Brands have enthusiastically embraced live streaming — but not every brand comes camera-ready. Those looking to get started find themselves needing to beg, borrow or hire on-screen talent first. While some companies have tapped TV personalities to host their broadcasts, others are asking their employees to do it themselves – because audiences want to see real faces and build a connection with the people at a brand.

 

Lights, Camera, Action!

January 4, 2017

Video Will Be Top Of Mind For Magazine Editors In 2017

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Digital and social video, especially on platforms including Facebook and Instagram, is top of mind for digital fashion editors as they embark on the new year. In 2016, the launch of Facebook Live and Instagram Stories, combined with Snapchat, meant there was no shortage of platforms on which publishers could experiment and create videos. And as more and more eyeballs turn to mobile, the rising ad dollars attached to video are proving increasingly appealing for publishers.

What GQ, Glamour and Harpers Bazaar are prioritizing in 2017

January 3, 2017

How Amazon, Google, and Facebook Will Bring Down Telcos

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As new technologies and expanded access to the wireless spectrum drive down the cost of operating cell services, Google and other wireless brokers will be able to create nationwide–even worldwide–networks. That would make wireless service a commodity and shift the balance of power from incumbents like AT&T to companies like Google.

Out with the old, in with the new?

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