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Google Trends Search Insights August 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. August 2022 - A Summary Looking through the top queried phrases by day last month, there were a few topics that surfaced as macro trends. As primary elections happened across different states, candidates and ballot questions landed in the top 3 daily queries.  The NFL preseason stoked interest in fans as they searched for their favorite team in Google results. The other big sports topic was Champions League soccer and we’ll present the sheer number of queries related to that European-centric subject. Lastly, there were TV and films that people wanted to learn more about and we’ll examine which ones were the most popular.   A Doodle and a Travolta Curiosity These two phrases were the only two that made the elusive 10 million plus club last month. Anna Mani - 8/22/2022 - 10,000,000+ queries Google changed their logo on August 23rd to celebrate “the 104th birthday of Indian physicist and meteorologist Anna Mani, one of the country’s first female scientists.”  You can read more about her on their post. We tend to see interesting Doodles get top query status as the logo is hyperlinked to a result page tied to a keyword - in this case, “Anna Mani”.  The second phrase is a bit of a head scratcher but it’s not unprecedented.  John Travolta - 8/8/2022 - 10,000,000+ queries On August 8th, Olivia Newton-John passed away and the news sent people to Google to search. When we first looked at Google's Daily Search Trends, it was her name that was the top query. From our experience, it takes 24 hours for the report to finalize.  We have seen queries shift or change completely when we revisit the report after that 24 hour period. When we looked back at the daily top 3 for August 8th on August 10th, the phrase above replaced the Olivia Newton-John query and it was the top queried phrase of the day.  The other surprising thing was there were no Olivia Newton-John related phrases in the top 3 at all.   SInce we have been collecting this data for years now, we recalled this same sort of phenomena happening when Kelly Preston, John Travolta's wife, died in 2020.  Here’s the top phrase from July 12th of that year: John Travolta - 7/12/2020 - 10,000,000+ queries Again, there are no queries related to Kelly Preston in the daily top three of that day.  The phrase that was reported was John Travolta’s name.  The AMP team is not sure what to make of this reporting shift. It doesn’t make sense that his name would be a higher queried phrase than either Olivia’s or Kelly’s.  It does make us wonder what kind of query consolidation is happening as the Daily Search Trends report gets finalized.  Is there a knowledge graph consideration? Does the weight of the John Travolta entity make the report combine related terms underneath it?  It’s odd, for sure, and for it to happen twice in the last two years is odder.  Pet Holidays Did you know that August has two days that celebrate two of the most popular household pets?  We didn’t either. CAT - 8/7/2022 - 1,000,000+ queries National Dog Day - 8/26/2022 - 200,000+ queries On International Cat Day, Google implemented a search result “Easter Egg” where the result page for the query “cat”  was altered with animation.   Although dogs are certainly more popular than cats nationwide, the enhanced result page helped to drive more search queries for cats on their special day this year.   Martin vs. Tolkien and Other Entertainment Every month, TV show and movie queries make the daily top 3.  AMP likes looking for these phrases to figure out how large the audience is for each.  Here are the top movie related keywords from August 2022: Batgirl - 8/2/2022 - 200,000+ queries Prey - 8/3/2022 - 200,000+ queries Prey - 8/5/2022 - 500,000+ queries Orphan: First Kill - 8/18/2022 - 200,000+ queries So, the Batgirl query is a bit of an anomaly since the volume behind it is related to the decision to never release this movie by Warner Bros. People really wanted to know where they could see the latest installment of the Predator franchise, Prey (Hint: Hulu & Disney+) Lastly, the horror film, Orphan: First Kill also received a top 3 query phrase placement on the 18th a day before its release date. A couple of non-epic fantasy TV shows made our collection. They include a new series about an established character and an awards show:   Wednesday Netflix - 8/17/2022 - 100,000+ queries VMAs 2022 - 8/28/2022 - 1,000,000+ queries Netflix is producing a TV series about Wednesday Addams, a character from the fictional Addams Family.  A trailer for the show was released on the 17th.  Also, The MTV Video Music Awards still stir a buzz and search interest in this year’s show drove more than a million queries on the day it aired. As we alluded to in the previous section, the biggest news for the TV audience was the release of 2 anticipated fantasy shows last month: House of Dragon - 8/21/2022 - 2,000,000+ queries Rings of Power - 8/31/2022 - 200,000+ queries From the query volume, it appears that the Game of Thrones prequel series is more popular than the Lord of the Rings prequel series. We’ll keep monitoring to see which show’s season finale makes the daily top 3.  Elections and Federal Acts With the first wave of elections this year, we saw some queries related to US politics with high volumes last month, if only for a day.  Liz Cheney - 8/15/2022 - 1,000,000+ queries Harriet Hageman - 8/16/2022 - 500,000+ queries Alaska primary 2022 Results - 8/16/2022 - 200,000+ queries Mary Peltola - 8/31/2022 - 500,000+ queries On the 16th, U.S. representative for Wyoming Liz Cheney lost in the Republican primary to Harriet Hageman.The Alaska primary results were also popular as it led to Sarah Palin loss to Mary Petola in the special election to replace the late Rep. Don Young.  The other topics in this category were related to the Kansas special election and two measures moving forward in the Federal government. Kansas abortion amendment - 8/2/2022 - 500,000+ queries Inflation Reduction Act - 8/7/2022 - 200,000+ queries Student loans - 8/23/2022 - 2,000,000+ queries Voters in Kansas decided to keep abortion legal in the state.  The Inflation Reduction Act getting voted into law and details of the student loan forgiveness program drove people to search.    August 2022’s Sports-Related Queries Do you know what gets keywords related to the NFL back into Google’s daily search trends?  The preseason. Raiders - 8/4/2022 - 500,000+ queries NFL - 8/4/2022 - 500,000+ queries Patriots - 8/11/2022 - 200,000+ queries 49ers - 8/12/2022 - 500,000+ queries Zach Wilson - 8/12/2022 - 500,000+ queries Steelers - 8/13/2022 - 500,000+ queries Dallas Cowboys - 8/13/2022 - 500,000+ queries Patriots - 8/19/2022 - 200,000+ queries 49ers - 8/20/2022 - 200,000+ queries 49ers - 8/25/2022 - 200,000+ queries Packers - 8/25/2022 - 200,000+ queries Dallas Cowboys - 8/26/2022 - 200,000+ queries Chicago Bears - 8/27/2022 - 200,000+ queries Steelers - 8/28/2022 - 500,000+ queries Did your favorite team make the list?  If so, you’re in good (large) company.  Major League Baseball’s season is still going on and a couple of phrases were  Juan Soto - 8/1/2022 - 1,000,000+ queries Field of Dreams Game 2022 - 8/11/2022 - 500,000+ queries Juan Soto was included in a major trade between the Washington Nationals and the San Diego Padres.  The new featured game that takes place near a corn field also drove people to search for more information about it. If you didn’t think European soccer was popular in the USA, think again. Fulham vs Liverpool - 8/6/2022 - 200,000+ queries Everton vs Chelsea - 8/6/2022 - 200,000+ queries West Ham vs Man City - 8/7/2022 - 200,000+ queries Real Madrid - 8/9/2022 - 500,000+ queries Real Madrid - 8/13/2022 - 500,000+ queries Chelsea vs Tottenham - 8/14/2022 - 500,000+ queries Liverpool vs Crystal Palace - 8/15/2022 - 200,000+ queries Leeds United vs. Chelsea - 8/21/2022 - 200,000+ queries Man United vs Liverpool - 8/22/2022 - 500,000+ queries Champions League draw - 8/24/2022 - 500,000+ queries Liverpool vs Bournemouth - 8/27/2022 - 500,000+ queries Some members of the AMP team have a theory that online sports betting has increased the visibility of the Champions League in this country.  Looking at the phrases that are match-related where both teams are included, the checking of scores may be a reason for this query volume. Finally, Serena Williams’s progress in her last U.S. Open drove people to learn more.  She announced her retirement earlier last month.  Serena Williams - 8/29/2022 - 1,000,000+ queries Other Topics Worthy of Mention Working with CPG brands, we monitor search queries for them to keep check on negative sentiment.  You hate to see it, but recalls can wreak havoc for a brand.  August 2022 was not a good month for Capri Sun Group Holding: Capri Sun recall - 8/15/2022 - 200,000+ queries People were looking to the skies with the full moon and the Aurora Borealis on their minds last month: Full moon August 2022 - 8/9/2022 - 200,000+ queries Northern Lights - 8/17/2022 - 200,000+ queries They kept thinking about those skies in anticipation of our continuing mission to the moon Artemis launch - 8/28/2022 - 1,000,000+ queries Maybe someday that rocket will blast off. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

AMP Agency Predicts Top Fall Trends of 2022

AMP Agency’s Top Trends of Fall 2022 Predictions Report   AMP Agency has published another report as a part of their Search Insights service. This report is available for download and provides consumer and audience insights to help inform your marketing and business decisions for the Autumn season. AMP Agency’s SEO Supervisor Kevin Davis dug deep into search query data to gather useful insights for this report. “We learned a lot from producing the Summer Trends report.  Using the tools available to us, we were able to not only find products, events, and activities relevant to this time of year but also predict the ones that will be very popular this year. Looking back at query data for the past 4 years, you can see increases in volume that we feel is a good indicator of interest in the future.  I am excited to share our findings in this report.”  The Top Trends of Fall 2022 report has insights on 40 topics across 8 different categories including holidays, home decor, and food & drink.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this Autumn. Download our 2022 Fall Trends report and learn more about our seasonable predictions for this coming season.

  • 2 min read
  • September 8, 2022

Google Trends Search Insights July 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. July 2022 - Hawt Weather & Hawt Queries Not sure that’s how you spell the word hot, but last month was full of query curiosities. There were three keywords related to food in our recorded list. Dreams of large jackpots drove people to search about the Mega Millions drawings and other lottery games. Our pick for the biggest movie of the summer made the daily top 3 not just once but twice along with other shows and films. Other topics people queried were Amazon Prime Day and keywords related to the economy.  In Sports, the MLB All Star game was a hot topic along with UFC events.  Lastly, the name of a face recognition disorder made our list (Ramsay Hunt Syndrome is soooo June 2022), but let’s kick off with some deep looks into our universe. Photos From Space In July 2022, one of the top queries by volume as reported by Google’s Daily Search Trends was driven by the Doodle for the new James Webb telescope that went online during the month. Before that Google Doodle was posted, people were already very excited about the views from outer space we were about to see. James Webb telescope - 7/11/2022 - 1,000,000+ queries James Webb Space Telescope - 7/12/2022 - 10,000,000+ queries It’s good to see that a topic related to science made the daily top 3 for two days in a row, even if some of us were duped into thinking a slice of chorizo was a faraway star.  Next, it’s a topic of more Earthly pursuits.  Let’s Get Rich Quick Every so often, the Mega Millions jackpot gets really big - over a billion dollars big.  When it does, it captivates the Google search audience.  Take a look at the progression through the month of July.   Mega Millions - 7/19/2022 - 1,000,000+ queries Mega Millions - 7/26/2022 - 5,000,000+ queries Mega Millions - 7/29/2022 - 10,000,000+ queries On the 19th, the total prize was just over a half billion dollars. We believe that once the word ‘billion’ starts getting used when describing Mega Millions, then the search volume starts to spike.  After the announcement that there was a winner from the July 29th drawing, it appears there was a hangover effect and people wanted to learn more about the Powerball game. Powerball - 7/30/2022 - 500,000+ queries It was “only” a $170 million jackpot, so it seems the amount wasn’t the driving force behind the query and just the habit of querying for quick riches. Economic Factors From these two queries, maybe the current trouble with the economy had people thinking about ways to supplement their income. Inflation - 7/13/2022 - 200,000+ queries Fed rate hike - 7/27/2022 - 200,000+ queries Although lower in query volume than the lottery-related phrases in the last section, concerns over inflation and rising interest rates are clearly on people’s minds. Amazon Prime Day Hyped as the biggest shopping day of the year next to Black Friday, Amazon Prime Day returned to its typical July occurrence after the pandemic shifted it a bit for a couple of years.  Here are the phrases we captured last month. Amazon Prime Day - 7/11/2022 - 1,000,000+ queries Amazon Prime Day 2022 - 7/11/2022 - 500,000+ queries Amazon Prime Day - 7/12/2022 - 500,000+ queries We grabbed a chart to see the deals day’s popularity over the past 5 years.  You can see that the pandemic did have an effect on the search volume in 2022 and 2021, but the downtrend started in 2019. It’s safe to state that even with less query volume on the actual phrase “amazon prime day” that the summer shopping event is still quite popular with Prime members. Summer Eats We’re so happy to see food-related queries in our data.  Here are the three top keywords from July 2022. Nathan's hotdogs Contest 2022 - 7/4/2022 - 200,000+ queries National Ice Cream Day - 7/17/2022 - 200,000+ queries Choco Taco - 7/25/2022 - 200,000+ queries The hot dog eating contest always brings out the searches. In past years, Joey Chestnut has been top term related to the contest but he had a non-record breaking performance in 2022. It’s nice to see National Ice Cream Day make the daily top 3. We wish that it had a bigger response last year when we predicted it was going to be huge and it wasn’t.  We pulled the chart to see what’s up: Based on this chart, you can see the search interest spiked in 2019 and then trailed off.  It was more popular in 2022 vs. 2021 so that’s something.  Looking back at those previous articles, it’s clear that the improvement applied to their data collection system on January 1, 2022 changed the data on this topic. No matter - ice cream should be celebrated even when novelties are being discontinued like the choco taco. Clearly, it will be missed. Streaming, Taking In a Flick, and a New Album The conclusion of Stranger Things Season Four had people querying in Google. Stranger Things - 7/1/2022 - 1,000,000+ queries Noah Schnapp - 7/7/2022 - 1,000,000+ queries One of the actors from the show, Noah Schnapp, received some extra attention when he shared private messages from the pop star Doja Cat.  Any publicity is good publicity? Our pick for the biggest movie of the summer had a good showing in the daily trends report: Thor: Love and Thunder - 7/5/2022 - 500,000+ queries Thor: Love and Thunder - 7/7/2022 - 1,000,000+ queries Does high search volume equal box office success?  We will examine that question in a follow up to our 2022 Summer Trends report. Marvel continued to drive search interest with the release of the new Black Panther movie trailer and details of its Phase 5 film plans. Black Panther 2 - 7/23/2022 - 500,000+ queries Marvel Phase 5 - 7/23/2022 - 500,000+ queries Again, the fan interest is strong for the Marvel Cinematic Universe.  Search query data is a great indication of the fan’s devotion. We tend to see award shows drive search queries.  Here’s the interest for the Emmys: Emmy nominations 2022 - 7/12/2022 - 500,000+ queries We’ll report in September if people are interested in the show.  Fans of Disney Channel movies were pleased to see that the latest installment of the Zombies film series was released on the 15th. Zombies 3 - 7/15/2022 - 200,000+ queries This film can be streamed on Disney+ and a fourth film has not been confirmed or denied at the time of this writing. Lastly, Queen Bey released an album in July 2022. Beyonce - 7/28/2022 - 500,000+ queries According to Variety.com, Renaissance is the second best album debut of the year behind Harry Styles’ Harry’s House  All Star Activities and Other Sports Near the middle of the month, Major League’s Baseball’s All-Star Game.  People seem to love the long ball.  Home Run Derby 2022 - 7/17/2022 - 500,000+ queries Home Run Derby - 7/18/2022 - 500,000+ queries Albert Pujols - 7/18/2022 - 200,000+ queries All-Star game 2022 - 7/19/2022 - 500,000+ queries Albert Pujols played in his final All-Star game as he is retiring at the end of this season. Since the other major sports leagues are not in season, we thought we’d look at other sports-related keywords that were queried last month. They include Formula One racing, Ultimate Fighting Championship, and Professional Wrestling: F1 - 7/3/2022 - 200,000+ queries UFC 272 - 7/2/2022 - 500,000+ queries UFC - 7/16/2022 - 200,000+ queries UFC - 7/31/2022 - 500,000+ queries Money in the Bank 2022 - 7/2/2022 - 100,000+ queries SummerSlam 2022 - 7/29/2022 - 200,000+ queries UFC and Wrestling event keywords are mainstays in our data collection but Formula One racing is increasing in popularity.  We’ll keep an eye on this auto racing keyword as the months go on.     Cat Games, Face Blindness, and Concern With CERN In our final section, here’s a collection of keyword phrases that fit uniquely into their own categories so we packed them all together here. Did you know that cat video games were a thing? Stray - 7/18/2022 - 200,000+ queries The long awaited game Stray (for those who wait for cat video games) was released on July 19th but people were searching for information the day before.  Also, did you know that prosopagnosia is the medical term for face blindness? Prosopagnosia - 7/6/2022 - 100,000+ queries It was reported that Brad Pitt suffers from prosopagnosia so people looked it up on the 6th. For what it’s worth, more people wanted to know what the affliction that affected Justin Bieber was last month.  Lastly, the organization that operates everybody’s favorite Large Hadron Collider made headlines last month. CERN - 7/5/2022 - 500,000+ queries No, they didn’t create a black hole to swallow the planet but they are trying to collect data on dark matter. We really hope they don’t create a black hole, though. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Google Trends Search Insights June 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Lazy, Hazy Days of June 2022 As we collected the top three queries from Google’s Daily Search Trends, we noticed that the aggregated sum for June was not as large as the first 5 months of the year.  We know what we collect is only a sample of the total number of Google searches conducted in a day, but we had the pleasant feeling that maybe people were spending more time outside, in real life, and less time using devices.  Hey, it could be true. Looking through the data, we can see that the Supreme Court overturning of the Roe vs. Wade decision was the biggest news story of the month. In Entertainment news, the conclusion of the Johnny Depp/Amber Heard court case and the disorder affecting Justin Bieber drove people to search. The NBA and NHL had their Finals in the month of June and we’ll examine the phrases attached to both of those league’s playoff and championship series. We’ll delve into Doodles, holidays, TV shows, film trailers, award shows, and the latest economic woes.  Lastly, we will analyze the curious case of June 6th.   All right - let’s go.   Google Holiday Doodles Those clicks on Google’s altered logo get counted as queries. Check out the top Doodle driven queries for June 2022: Father's day - 6/18/2022 - 10,000,000+ queries Juneteenth - 6/19/2022 - 10,000,000+ queries Juneteenth gets a Doodle this year as it did last year.  This national holiday occurred on the Monday after Father’s Day in 2022, which also got its own Doodle.    More Holiday Queries Continuing the theme of holiday queries, we present the rest of the non-Doodle driven phrases here: When is Father's Day - 6/3/2022 - 100,000+ queries Is Juneteenth a federal holiday - 6/19/2022 - 200,000+ queries Happy Father's Day - 6/19/2022 - 100,000+ queries Summer solstice 2022 - 6/20/2022 - 500,000+ queries Father’s Day gets 2 appearances in the Daily Top 3 outside of the Doodle-attached query.  It’s interesting to see people asking when the holiday was happening. What we have seen over the past 3 years of data collection is that the search volume attached to Mother’s Day is more than the search volume attached to Father’s Day. We looked into the charts over the last 5 years and we found something interesting:   The search interest gap seems to be closing. The two peaks appear to be closer in 2022 as compared to previous years. We’re not sure why this trend is happening but the two holidays are becoming more equitable in terms of search interest.   A question about Juneteenth’s federal holiday status, which it became in 2021, and the first official day of summer round out our list for this keyword category.   All The Entertainment Here are the shows and films people were excited about in June 2022: The Boys - 6/2/2022 - 200,000+ queries Ms Marvel - 6/7/2022 - 200,000+ queries Hustle - 6/8/2022 - 200,000+ queries Spiderhead - 6/17/2022 - 200,000+ queries Hocus Pocus 2 - 6/28/2022 - 200,000+ queries Stranger Things' Season 4 - 6/30/2022 - 1,000,000+ queries Season 3 of The Boys and the miniseries Ms. Marvel debuted last month. June was a big month for Netflix. Two films distributed by the streaming service spurred strong search interest -  Adam Sandler’s film Hustle and the science fiction psychological thriller film, Spiderhead. At the end of the month, part 2 of Stranger Things’ Season 4 was made available. Finally, the trailer of the Hocus Pocus sequel made the daily top 3 on June 28th. People still like awards shows enough to use Google to learn more about them.   Tony Awards 2022 - 6/12/2022 - 500,000+ queries BET Awards 2022 - 6/26/2022 - 200,000+ queries Although the search volumes are not what they were before the pandemic, both these award shows had a search resurgence in 2022.     We may not ever see the pre-pandemic search volume come back for award shows but they are showing signs of life.   To wrap up our entertainment-related phrase examination, both of these phrases were queried over five million times within a 24 hour period in June. Johnny Depp - 6/1/2022 - 5,000,000+ queries Ramsay Hunt syndrome - 6/10/2022 - 5,000,000+ queries The first of the month had the verdict of the Johnny Depp/Amber Heard trial and Justin Bieber explained that he is suffering from Ramsay Hunt syndrome and needs to postpone dates.  We hope he gets back on the road soon.  His concert tour was named as a top entertainment topic for this summer in our Top Trends for Summer 2022 report.   Roe vs. Wade We discussed it in our May report that we would be monitoring the search volume for this Supreme Court decision and here’s what we collected: Supreme Court decisions today - 6/21/2022 - 200,000+ queries Roe vs Wade - 6/23/2022 - 5,000,000+ queries Roe vs Wade - 6/24/2022 - 10,000,000+ queries This topic dominated the search trends report for 3 days as people were trying to learn more about the court’s decision.  We will keep tracking other key SCOTUS decisions as the year continues. Stephen Breyer - 6/29/2022 - 500,000+ queries Stephen Breyer retired as a Supreme Court Justice and Ketanji Brown Jackson filled his seat on the bench.    The January 6th hearings continued in June 2022 and this witness drove people to search. Cassidy Hutchinson - 6/27/2022 - 2,000,000+ queries Cassidy’s testimony was held on the 27th which drove people to learn more about her and what she had to say under oath.   Sports The NBA finals were held in June and here’s the timeline of the queries related to the championship series: NBA Finals - 6/2/2022 - 2,000,000+ queries Warriors - 6/5/2022 - 1,000,000+ queries Golden State Warriors - 6/5/2022 - 500,000+ queries NBA - 6/8/2022 - 5,000,000+ queries NBA - 6/10/2022 - 2,000,000+ queries Celtics - 6/10/2022 - 2,000,000+ queries Draymond Green - 6/11/2022 - 100,000+ queries Klay Thompson - 6/16/2022 - 200,000+ queries Draymond Green - 6/17/2022 - 200,000+ queries We were rooting for a different outcome here in the AMP Boston office but we look forward to next year.   The Stanley Cup Playoffs and Finals also occurred last month. Check out this timeline of queries leading up to the eventual winner. Rangers - 6/4/2022 - 200,000+ queries Rangers - 6/8/2022 - 200,000+ queries Colorado Avalanche - 6/15/2022 - 500,000+ queries Colorado Avalanche - 6/24/2022 - 500,000+ queries NHL - 6/25/2022 - 500,000+ queries Tampa Bay Lightning - 6/25/2022 - 200,000+ queries Colorado Avalanche - 6/26/2022 - 200,000+ queries Congrats to the Colorado Avalanche for their win over the Tampa Bay Lightning. The NHL may not be as popular as the NBA from a search volume perspective, but the post-pandemic search timeline was nice to see.   Economic Woes With inflation, cryptocurrency values tanking, and the stock market dropping, what else could happen. Oh yeah, mortgage rates are rising. Bitcoin price - 6/12/2022 - 500,000+ queries Stock market - 6/13/2022 - 500,000+ queries Mortgage rates - 6/15/2022 - 500,000+ queries   None of these three phrases were queried over a million times in a day so we guess people weren’t that concerned or only a certain percentage of the population was concerned.   Weather Warnings Beyond Doodles, Google’s daily trends report can get skewed by user clicks on weather warnings.  We present the top queries related to weather in June 2022: Yellowstone National Park - 6/13/2022 - 500,000+ queries Excessive heat warning - 6/13/2022 - 500,000+ queries Severe thunderstorm warning - 6/14/2022 - 500,000+ queries The Yellowstone keyword is related to a flood that happened on the 13th. The other two phrases are related to mobile phone alerts that become queries when clicked on.  Weather-related keywords are making the daily top 3 more often.  There may be an idea of a 2022 retrospective in the works.   What Was Up With June 6th? The daily top three was made up of phrases related to popular tech companies. Apple - 6/6/2022 - 500,000+ queries Google Docs - 6/6/2022 - 500,000+ queries LinkedIn - 6/6/2022 - 500,000+ queries Apple had their 2022 Worldwide Developers Conference (WWDC22) on the 6th, which does drive searches from people seeking the latest from the company. The other two queries, we believe, were related to outages.  LinkedIn was reportedly down on the 6th.  We don’t see any evidence of Google Docs not being available on the 6th, but that’s our guess based on the history of this phrase. Did the Apple conference cause outages?  One may never know.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

FAQ: SEO in June 2022

June 2022 SEO Questions & Answers Can duplicate Yelp listings affect SEO? It is well understood that having duplicated content can have a negative impact on your SEO efforts because it can be confusing for search engines to determine which listing is the original and which is the duplicate. This often results in your listings being ranked lower in search results, or even being removed from SERPs entirely. If you have a business with multiple listings on Yelp, you might be wondering how can duplicate Yelp listings affect SEO for your website? The short answer to this question is that the duplicate Yelp listing will not incur a duplicate content penalty on your website. However, you should still seek to consolidate your Yelp listings to ensure information about your business remains consistent as some local SEO platforms pull from Yelp and if the information on a duplicate post does not match your real life information you can expect to be penalized in local SEO results such as Google Maps and Apple Maps. Do draft WordPress posts unpublished affect your SEO? ​WordPress draft posts will not affect your SEO in a negative manner such as incurring a duplicate content penalty for your blog because the posts are unpublished by WordPress, meaning they are not being indexed by Google which will not display unpublished posts in SERPs.​ Is directory submission good for SEO?​ There is no definitive answer to this question, as the efficacy of directory submissions in terms of search engine optimization (SEO) depends on several factors, including the quality of the directory, the relevance of the directory to your website's topic, and how well the directory is respected by search engines. In general, however, submitting your website to well-established, reputable directories can be beneficial to your SEO efforts because you will increase your organic share of voice in SERPs, meaning your brand name will appear more frequently in searches for products associated with your brand which can help indirectly build category relevance. Some good directories to consider adding your website to are the Yahoo! Directory, DMOZ, and Business.com." Are pingbacks good for SEO?​ Like backlinks, pingbacks are a good way to increase the link popularity of your site and improve your search engine optimization. A pingback is a link from one blog post to another, and when a post is pinged back, it means that the post has been linked to from another site. This is a good way to get more exposure for your site, and it can also help to improve your search engine ranking.

Google Trends Search Insights May 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.   May 2022 Overview Looking through the top searched phrases in May 2022, it is difficult not to fixate on the topics that may upset our safety.  From the JIF Peanut Butter recall to the outbreak of Monkeypox to the Cryptocurrency crashes, there were many top queries where information was needed to understand the issue and take proper courses of action.   On the flip side, there are many phrases that reinforce our desire to learn more about events.  The Met Gala was a top queried topic for two days in a row to start off the month. Two horse races and two car races also made the daily top 3 in May - another sign that these annual events are reestablishing their hold on our attention like they did before the pandemic. Lastly, we cannot ignore that the tragic mass shooting events in both Buffalo and Uvalde, TX drove people to Google to learn more. Both events claimed the top queried phrases on the days they occurred and we’ll analyze what Google Trends reported on May 14th and 24th.   Five Wonderful Holidays In Month Number 5 Holidays always propel search volume from users seeking more information about the day.  Here are the top 5 from May: May the 4th be with you - 5/3/2022 - 500,000+ queries Cinco de Mayo - 5/4/2022 - 2,000,000+ queries Mother's Day - 5/7/2022 - 10,000,000+ queries Happy Mother's Day - 5/8/2022 - 2,000,000+ queries Memorial Day - 5/29/2022 - 10,000,000+ queries  The unofficial Star Wars day starts the list on the 4th, even though Trends reported it on the 3rd.  Mother’s Day gets two appearances on our list. The one on the 7th was driven by clicks to a Google Doodle. Memorial Day finished off the month with a Doodle of its own. The team dug a little deeper into Cinco de Mayo since it also made the list.  Here’s the chart of search interest into this holiday over the last 5 years: With a dip in popularity in 2019, the topic has seen increasing search volume since then. AMP Agency wrote a blog post about Recalibrating Cinco de Mayo with information about the holiday and how we as marketers can promote celebrating the holiday responsibly.  This notion may be driving some increased search interest in the holiday as people seek more information about it.   Top Queried Video Entertainment It was a low month for the number of film titles or TV shows making the daily top 3 in May 2022.  Here are the three queries that made it. Dr Strange - 5/5/2022 - 2,000,000+ queries Stranger Things season 4 - 5/26/2022 - 2,000,000+ queries Fantastic Beasts - 5/30/2022 - 200,000+ queries The latest installment of the Marvel movie franchise was released near the beginning of the month. We don’t think Dr. Strange will be the subject of the biggest money making film of the summer.  That honor, we predict, will go to Thor. Check out this prediction and more in our Summer 2022 Trends report. The long awaited Stranger Things Season 4 debuted on May 27th and Fantastic Beasts: The Secrets of Dumbledore started streaming on the 30th.   Met Gala After a cancellation in 2020 and a delayed to September event last year, The Met Gala returned to its typical May timeframe and drove users to see the latest in haute couture. Met Gala 2022 - 5/1/2022 - 1,000,000+ queries Met Gala 2022 - 5/2/2022 - 5,000,000+ queries Comparing the daily query numbers to years past, the 5 million plus reported on May 2nd is the largest of the past 4 years.  This event’s popularity has hit a new high if we use search volume as our measure.   News Items Since there were a large number of queries for news items, we decided to include this list in our report for May 2022. Buffalo - 5/14/2022 - 2,000,000+ queries Shooting - 5/14/2022 - 500,000+ queries Monkeypox - 5/18/2022 - 2,000,000+ queries Texas school shooting - 5/24/2022 - 10,000,000+ queries News - 5/24/2022 - 2,000,000+ queries Mona Lisa - 5/30/2022 - 200,000+ queries Johnny Depp Verdict - 5/31/2022 - 5,000,000+ queries Looking at this list, the majority of the topics are horrific.  Note that the same day of the Robb Elementary School shooting, the second most queried phrase was “News”.  We are not sure if that is an accurate query report or a glitch in the Daily Trends reporting but we present the data as we recorded it. There was an attempt to vandalize The Mona Lisa painting on the 30th and the verdict of the Johnny Depp/Amber Heard trial was handed down on the 31st.   Keywords Related to US Politics Along with News Items, topics aligned to the world of US Politics were also a popular category of queries: Roe v. Wade - 5/2/2022 - 5,000,000+ queries J. D. Vance - 5/3/2022 - 500,000+ queries Jen Psaki - 5/5/2022 - 500,000+ queries Pennsylvania primary - 5/17/2022 - 1,000,000+ queries Madison Cawthorn - 5/17/2022 - 1,000,000+ queries Beto O'Rourke - 5/24/2022 - 1,000,000+ queries The keyword with the most search volume of this list is Roe v. Wade, which was queried because of a leaked draft opinion that suggests the court will overturn the 1973 decision. It is reported that a decision will be made in June 2022 so we will report on what Google Trends published in our next report.   Crypto Collapse We can mark May 2022 as a month where the value of cryptocurrency took a tumble. Luna crypto - 5/10/2022 - 200,000+ queries Coinbase - 5/10/2022 - 200,000+ queries Bitcoin - 5/11/2022 - 500,000+ queries Each of these phrases is related to a drop in the value of these coins/companies.  We will continue to monitor the trends related to this subject in the months ahead.   NBA Playoffs and Finals The NBA playoffs has been a hot topic throughout the month of May 2022.  Here we present only the phrases that received 1 million queries or more that are NBA related - there are 19 of them: Warriors vs Grizzlies - 5/1/2022 - 1,000,000+ queries Celtics - 5/9/2022 - 1,000,000+ queries Warriors - 5/9/2022 - 1,000,000+ queries Warriors - 5/11/2022 - 1,000,000+ queries Miami Heat - 5/12/2022 - 1,000,000+ queries Celtics - 5/13/2022 - 2,000,000+ queries Warriors - 5/13/2022 - 1,000,000+ queries Suns - 5/15/2022 - 2,000,000+ queries Celtics - 5/15/2022 - 2,000,000+ queries Celtics - 5/17/2022 - 2,000,000+ queries Dallas Mavericks - 5/18/2022 - 1,000,000+ queries Celtics - 5/19/2022 - 1,000,000+ queries Celtics - 5/21/2022 - 1,000,000+ queries Warriors - 5/22/2022 - 1,000,000+ queries Celtics - 5/23/2022 - 1,000,000+ queries Celtics - 5/25/2022 - 1,000,000+ queries Warriors - 5/26/2022 - 2,000,000+ queries Celtics - 5/27/2022 - 1,000,000+ queries Celtics - 5/29/2022 - 2,000,000+ queries Trying to stay objective here, but as Celtics fans, we’re totally caught up in the search interest of this topic this year.   What We Call Soccer What the rest of the world calls football is popular here in the States, at least from a search perspective. Real Madrid vs Man City - 5/4/2022 - 1,000,000+ queries Liverpool - 5/14/2022 - 500,000+ queries Liverpool - 5/22/2022 - 500,000+ queries Champions League - 5/27/2022 - 2,000,000+ queries Argentina vs Italy - 5/31/2022 - 500,000+ queries Since the World Cup is scheduled for November of this year, we predict that month will be filled with football-related queries. You have been warned.   Horse Racing With in-person sports events back to full capacity, the query volumes for the famous horse races in May have recovered: Kentucky Derby 2022 - 5/6/2022 - 5,000,000+ queries Kentucky Derby 2022 horses - 5/6/2022 - 500,000+ queries Preakness 2022 - 5/20/2022 - 1,000,000+ queries We found it interesting that there was a specific keyword about the horses in this year’s Kentucky Derby. Then again, with online gambling becoming legal in more states, this instance may not be so surprising.   Car Racing Not just horses but also cars, racing was popular in May 2022. Miami Grand Prix - 5/8/2022 - 200,000+ queries Indy 500 - 5/28/2022 - 1,000,000+ queries The Formula One Miami Grand Prix had its debut and the Indy 500 had its 106th running this year.  Again, with people back in the stands, these events have regained their search popularity.   Odds & Ends Finally - we present this category of phrases that we felt were worth showcasing in our report but didn’t fit nicely into an established category: Jif peanut butter recall - 5/21/2022 - 1,000,000+ queries Most times, we are excited to see food related queries make the daily top 3 in Google Trends. Um, not this month. Lunar eclipse - 5/15/2022 - 2,000,000+ queries The Lunar eclipse spurred people to seek more information about the astronomical event. ATOLL - 5/29/2022 - 500,000+ queries We weren’t sure what to make of this query when we saw it on Google Trends but with some investigation, we found that this word was the solution to Wordle 345.  We guess that people hadn’t seen that word before and didn’t know what it meant (a ring-shaped island). We think it is fitting to end this report of the 5th month of 2022 with a 5 letter word.  Wait a minute - how did we end April 2022? Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

AMP Agency Predicts Top Summer Trends of 2022

  AMP Agency’s Top Trends of Summer 2022 Predictions Report   AMP Agency has published a report as a part of their Search Insights service. This report is available for download and provides audience insights to help inform your marketing and business decisions for the coming season.   AMP Agency’s VP of SEO John Krochune thinks that search interest is a strong indicator of future trends.  “My team and I dive deep into historical search query data, using a variety of tools, to uncover trends. I think this public set of audience data is being underutilized in marketing and we are publishing this report to provide a wealth of information that other sources may not provide.”   The Top Trends of Summer 2022 report has insights on 40 topics across 8 different categories including travel, fashion, and entertainment.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this summer.   Download our Summer Trends report and learn more about our hot predictions for this coming season.

Google Trends Search Insights April 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Top Trending Keywords - April 2022 Overview Last month, we only had one phrase that was queried over 10 million times, according to Google Trends. We’re not sure if “April Showers brings less Unified Search Interest” is the new hip saying but you’ve read it first, for sure.We did see queries across the typical topics: Entertainment, Holidays, Politics.  We’ll delve into all of those phrases.  Oh yeah, and a billionaire decided to buy a social network so we’ll examine the timeline of that topic. Finally, since there were so many and they were spread over five distinct subcategories, we are doing a deep dive into the keywords related to sports.  Those live events certainly capture the attention of Google users.   Climate Change Awareness In coordination with Earth Day, Google changed their logo with a Doodle that linked to search results for the following phrase: Climate Change - 4/21/2022 - 10,000,000+ queries SInce the inception of Google Trends, the search interest for this phrase has never been as high as it was last month. Google has used its Doodle program to bring attention to other topics in the past. We wonder if search interest in this topic will continue to increase in future months and years.   No One Was Slapped At The Grammys After we reported that Will Smith broke Google Trends in March 2022, the AMP team thought there may be a spike in interest in other awards shows. Check out the phrases attached to the Grammys: Grammys 2022 - 4/2/2022 - 2,000,000+ queries Olivia Rodrigo - 4/3/2022 - 2,000,000+ queries The awards show received a respectable number of queries and congrats to Olivia Rodrigo on her wins.  Let’s look at the historical data for this awards show: Looking at the past five years, the search interest in this year’s Grammys was a part of a downward trend.  There appears to be no effect from the Oscars.  We do like the small spike in the chart that is connected to when nominees are announced.   Top Movie Queries Last Month What films drove people to search in April 2022?  Here’s the list we collected: Doctor Strange 2 - 4/6/2022 - 200,000+ queries Sonic 2 - 4/7/2022 - 500,000+ queries Thor: Love and Thunder - 4/18/2022 - 1,000,000+ queries Don't Worry Darling - 4/27/2022 - 500,000+ queries The only phrase that is attached to a movie that premiered in theaters from this list is “Sonic 2”.  The rest are associated with a trailer that was made available online. If interest in a trailer is high, we feel that it’s a good indication that anticipation for the film is high.   Bonus query - the final episodes of the Netflix series Ozark were made available on the 29th: Ozark - 4/29/2022 - 500,000+ queries   Holidays And Natural Occurrences Interest in holidays is strong and we typically see the most popular holidays get queried on the day they occur or when the celebration starts.  Here are the phrases that we collected last month: Passover - 4/14/2022 - 200,000+ queries Happy Easter! - 4/17/2022 - 1,000,000+ queries Earth Day - 4/21/2022 - 1,000,000+ queries It’s clear that the Google Doodle related to climate change dwarfed the search interest in Earth Day.  In this five year view, the interest is in a bit of a down trend. The spike in the middle of the chart shows that search interest was at its highest in April 2020. Some people may not think it’s a great holiday but Tax Day in the US was on the 18th this year and here was the phrase associated with that day: TurboTax - 4/18/2022 - 1,000,000+ queries Procrastinators unite!  Or not. Or whenever you get to it. We saw that the full moon in April drove people to search and another weather related query made the daily top 3: Full moon April 2022 - 4/14/2022 - 200,000+ queries Severe thunderstorm warning - 4/11/2022 - 200,000+ queries Winter is officially over - we did not see any Winter Storm Warning queries in April!   Politics As Usual We had a few queries related to politics, both domestically and abroad, that made our collection from last month: Senator Dianne Feinstein - 4/14/2022 - 200,000+ queries Rudy Giuliani - 4/20/2022 - 500,000+ queries Madison Cawthorn - 4/22/2022 - 200,000+ queries French election - 4/23/2022 - 1,000,000+ queries Sen. Dianne Feinstein made the list because of news stories that she is no longer mentally fit for Congress.  Rudy Giuliani made an appearance on The Masked Singer TV show, which was spoiled back in February.  The North Carolina congressman made headlines on the 22nd and the presidential election in France captured enough attention of the US audience that it was queried over a million times on the 23rd.   Elon Musk  Not sure if you’ve heard but Elon Musk announced that he was going to buy Twitter and then had his offer accepted - all in the month of April 2022. Elon Musk - 4/4/2022 - 500,000+ queries Elon Musk - 4/25/2022 - 5,000,000+ queries At the time of this writing, the deal has not been finalized but all of AMP is watching closely to see what changes may come to this social media platform and its ads policies.   Just a Month About Sports Since people have been allowed to watch events in stadiums and arenas, sports-related searches are back with a vengeance. We did see a dip in the number of phrases that had sports intent between April 2020 through the summer of 2021.  Last month, we saw a good number of phrases that could be grouped to tell a few stories. Check out the timeline of the NCAA Basketball Tournaments: Final Four - 4/1/2022 - 1,000,000+ queries UConn women's basketball - 4/1/2022 - 500,000+ queries Duke - 4/2/2022 - 5,000,000+ queries Duke vs UNC - 4/2/2022 - 2,000,000+ queries UConn women's basketball - 4/3/2022 - 1,000,000+ queries NCAA basketball - 4/4/2022 - 5,000,000+ queries The Masters were back in a big way thanks to Tiger Woods and newcomer Scottie Scheffler.  See how people searched over six days in April: Tiger Woods - 4/5/2022 - 500,000+ queries Masters leaderboard - 4/6/2022 - 2,000,000+ queries Tiger Woods - 4/7/2022 - 1,000,000+ queries Scottie Scheffler - 4/8/2022 - 1,000,000+ queries Scottie Scheffler - 4/9/2022 - 2,000,000+ queries Scottie Scheffler - 4/10/2022 - 2,000,000+ queries Did you know European Football is popular in the US, at least from a search perspective? Check out this list of league and team names: Champions League - 4/5/2022 - 500,000+ queries Real Madrid - 4/6/2022 - 1,000,000+ queries Europa League - 4/7/2022 - 500,000+ queries Liverpool - 4/10/2022 - 500,000+ queries Read Madrid - 4/12/2022 - 1,000,000+ queries Man City - 4/13/2022 - 200,000+ queries Liverpool vs. Man United - 4/19/2022 - 500,000+ queries Liverpool - 4/24/2022 - 200,000+ queries Champions League - 4/26/2022 - 1,000,000+ queries Real Madrid - 4/26/2022 - 200,000+ queries Real Madrid - 4/30/2022 - 200,000+ queries NBA playoffs kicked off in April 2022 and the queries related to it rolled from the 13th through the 29th: Pelicans - 4/13/2022 - 500,000+ queries Hornets - 4/13/2022 - 500,000+ queries Clippers - 4/15/2022 - 500,000+ queries Hawks - 4/15/2022 - 500,000+ queries Warriors - 4/16/2022 - 1,000,000+ queries Timberwolves - 4/16/2022 - 500,000+ queries Bulls - 4/17/2022 - 500,000+ queries Suns - 4/17/2022 - 500,000+ queries Warriors - 4/18/2022 - 1,000,000+ queries Bulls - 4/20/2022 - 1,000,000+ queries 76ers - 4/20/2022 - 500,000+ queries Miami Heat - 4/22/2022 - 200,000+ queries Celtics - 4/23/2022 - 2,000,000+ queries Bulls - 4/23/2022 - 500,000+ queries Pelicans - 4/24/2022 - 500,000+ queries Jimmy Butler - 4/24/2022 - 200,000+ queries Celtics - 4/25/2022 - 2,000,000+ queries Warriors - 4/27/2022 - 1,000,000+ queries Joel Embiid - 4/28/2022 - 1,000,000+ queries Memphis Grizzlies - 4/29/2022 - 1,000,000+ queries Lastly, American Gridiron Football made some appearances in the daily top 3. The first phrase being a new league and the NFL draft. USFL - 4/16/2022 - 1,000,000+ queries NFL Draft - 4/27/2022 - 5,000,000+ queries 2022 NFL Draft - 4/28/2022 - 2,000,000+ queries Phew - that was a lot but each subsection had its own little journey.  You could see how the NBA playoffs are unfolding by just reading through the top queries.  Go Celtics! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Google Trends Search Insights March 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Will Smith Broke Google Trends Well, let’s not bury the lead. The biggest story from our collected data stems from The Slap Heard ‘Round The World. There was a huge spike in search volume related to the slapper, Will Smith on the night of the Oscars.. Because of the large number of searches, it made the reporting of Google Trends’ daily trends a little funky.  We’ll examine those queries in their own section below, but the rest of the month did have some other interesting search topics. There were other topics related to the world of entertainment outside of the Oscars. We’ll examine what movies and TV shows people were hoping to see. March Madness took up a lot of real estate in Google Trends’ report so we’ll take you through those queries, and we think we know why weather-related keywords are getting more queries lately. Without further ado, here are our insights into Google Trends for March 2022.   The Other Top Quered Phrases For March 2022 Beyond Will Smith, there were two other  topics that drove over 10 million queries in a day. Those topics were attached to Google Doodles, which become queries when someone simply clicks on the altered Google logo. Winter Paralympics - 3/3/2022 - 10,000,000+ queries Rosa Bonheur - 3/15/2022 - 10,000,000+ queries The Winter Paralympics were held between March 4th and 13th and interest in the games was supported by Google Doodle.  The French painter Rosa Bonheur was celebrated on what would have been her 200th birthday.    Holiday Searching - March 2022 Style This year, March was full of holidays.  Let’s take a look at the list. Ash Wednesday - 3/1/2022 - 1,000,000+ queries Mardi Gras 2022 - 3/1/2022 - 1,000,000+ queries International Womens Day - 3/7/2022 - 2,000,000+ queries Pi - 3/14/2022 - 1,000,000+ queries St. Patrick's Day 2022 - 3/16/2022 - 1,000,000+ queries April Fools pranks - 3/31/2022 - 1,000,000+ queries The start of Lent kicked off March and people interested in both Mardi Gras and Ash Wednesday took to Google to learn more about those holidays. One of the members of our AMP SEO team went to New Orleans to see the celebrations first hand and lived to tell the tale!   The highest queried holiday in this list was International Women’s Day, which occurs every March 8th.  This holiday has picked up in search interest over the last 5 years.  It looks like there was a lull in 2020 (gee, I wonder what else was happening around March 8th that year?) but has rebounded nicely to where the interest was in 2018.  An unofficial holiday that is celebrated on March 14th is Pi Day.  Since Pi the mathematical constant of the ratio of a circle's circumference to its diameter is 3.14 (rounded up), it corresponds with the month number and day of March 14th.  Let’s see the five year trends of Pi Day. The search interest peak for this holiday happened in 2018. During the pandemic, the interest took a big blow but it appears to be back on the rise. Holidays present a big opportunity for marketers.  How can you use these upward trending holidays in your plans for 2023?   Since these two queries were aligned with the passage of time, we’re discussing here in the Holiday section. Google searchers also wanted to know more about Daylight Savings time for two different reasons.  Daylight savings 2022 - 3/11/2022 - 2,000,000+ queries Daylight savings time - 3/15/2022 - 2,000,000+ queries The first reason was to figure out when to change the clocks.  The second reason was to find out more about Congress trying to keep Daylight Savings in place for good.  We’d like the time to stay in one place but it probably should be Standard time (sorry).   Entertainment That Wasn’t The Oscars Ceremony Here is the list of all the TV shows, films, and trailers that were released in March 2022 that made the Google Trends daily top 3: The Dropout - 3/3/2022 - 500,000+ queries Pieces of Her - 3/4/2022 - 200,000+ queries ACM Awards 2022 - 3/6/2022 - 500,000+ queries Turning Red - 3/11/2022 - 1,000,000+ queries Deep Water - 3/18/2022 - 500,000+ queries Where the Crawdads Sing - 3/22/2022 - 200,000+ queries Bridgerton - 3/25/2022 - 1,000,000+ queries Moon Knight - 3/29/2022 - 1,000,000+ queries Morbius - 3/31/2022 - 1,000,000+ queries The Dropout, Pieces of Her, Bridgerton, and Moon Knight are all shows that you can stream and the spike in search interest corresponds with their release date.  Turning Red, Deep Water, and Morbius are all films that were released last month.  Where the Crawdads Sing is a film that is adapted from a novel and its trailer dropped on the 22nd. It will be shown exclusively in theaters in July.  Lastly, the American Country Music awards were held on the 7th and, for the first time, were not on network television. The show was streamed on Amazon to mixed reviews. Queries related to this award show were probably related to understanding where one could watch them.   The Effect Of Extremely High Query Volume There are some events that occur that drive people to search.  The last one we saw was the November 2020 Presidential Election. Looking back at those insights, the queries were stretched out over many days.  The immediate reaction of Will Smith slap on The Oscars caused a big spike in queries during a short amount of time.  Here’s our recording of the queries: Will Smith - 3/27/2022 - 10,000,000+ queries Will Smith Oscars - 3/27/2022 - 10,000,000+ queries Will Smith - 3/27/2022 - 10,000,000+ queries Here’s a screenshot from Google Trends’ Daily Search Trends page:    It’s not often you see the same query in the first and third position. The volume of searches were too much for the reporting module to take.   We noted in the February report that the Oscars had a down year in 2021 in terms of search interest and we would be monitoring the trend in March. Any guesses if the trend is up or down this year?  Here’s the chart: This chart is of the Academy Awards topic over the last five years.  It’s hard to decipher if the search interest would have been as high as it's shown here without the slap but it’s clear that it is much higher than it’s been since 2018.   News Queries As the Russian Invasion of Ukraine continues, so do queries related to it persist in Google Trends. Ukraine nuclear power plant - 3/2/2022 - 200,000+ queries Ukraine nuclear power plant - 3/3/2022 - 500,000+ queries Oil Prices - 3/7/2022 - 100,000+ queries Unlike February 2022, there were only these three queries that made Google’s daily top 3.   March Madness Throughout The Month The most persistent topic during March 2022 was the NCAA basketball tournament.  Take a look at how people searched for their teams, the matchups, and the tourney itself over the month. Duke basketball - 3/5/2022 - 1,000,000+ queries Michigan basketball - 3/9/2022 - 500,000+ queries NCAA bracket - 3/13/2022 - 2,000,000+ queries NCAA Tournament - 3/16/2022 - 1,000,000+ queries March Madness - 3/17/2022 - 2,000,000+ queries NCAA Tournament - 3/17/2022 - 1,000,000+ queries Baylor basketball - 3/19/2022 - 1,000,000+ queries Gonzaga - 3/19/2022 - 1,000,000+ queries Michigan basketball - 3/19/2022 - 500,000+ queries Duke basketball - 3/20/2022 - 500,000+ queries Duke Basketball - 3/24/2022 - 1,000,000+ queries Texas Tech basketball - 3/24/2022 - 500,000+ queries NCAA basketball - 3/25/2022 - 2,000,000+ queries Duke Basketball - 3/26/2022 - 2,000,000+ queries Kansas basketball - 3/26/2022 - 500,000+ queries Duke vs Arkansas - 3/26/2022 - 200,000+ queries UConn women's basketball - 3/28/2022 - 200,000+ queries Clearly, there are a few Duke fans out there.   Players Making Moves In The NFL The most popular sport in the USA from a search perspective is the NFL.  The league doesn’t stay out of the Daily Trends of Google Trends for long - even in the off-season. Russell Wilson - 3/8/2022 - 5,000,000+ queries Carson Wentz - 3/9/2022 - 500,000+ queries Tom Brady - 3/13/2022 - 5,000,000+ queries Von Miller - 3/16/2022 - 500,000+ queries Davante Adams - 3/17/2022 - 1,000,000+ queries Deshaun Watson - 3/18/2022 - 2,000,000+ queries Matt Ryan - 3/21/2022 - 1,000,000+ queries Tyreek Hill - 3/23/2022 - 2,000,000+ queries All of these players made changes of employment.  Most of them are going to play for another team next year, except for Tom Brady who just can’t stay retired.   Weather Queries Aren’t Getting More Popular But …they are becoming easier to plug into Google’s search bar.  As a part of a user’s Google Discover feed, there is a clickable button that leads to Google search results that are tied to weather queries!  Because of this new feature, millions of queries related to extreme weather are now appearing in Google Trends. Winter Storm Warning - 3/11/2022 - 1,000,000+ queries Severe Thunderstorm warning - 3/29/2022 - 1,000,000+ queries Mystery solved!  We didn’t think that people were suddenly really, really interested in the weather but one never knows.   Tech Woes, Tech Shows Finally, the two top Tech queries from March 2022 happened on the same day. Spotify - 3/8/2022 - 2,000,000+ queries Apple - 3/8/2022 - 500,000+ queries Spotify had a major outage on the 8th as Apple had an event announcing their newest devices and operating system release dates.  Not having Spotify makes pulling Google Trends data mor difficult for some reason.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

Google Trends Search Insights February 2022

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Well, That Was Quick We always feel like February comes and goes so quickly. Since it has less days than the other months, it makes sense. During its 28 days, we collected search queries from Google Trends. There were some big topics to query last month including the Winter Olympics, the Super Bowl, and the War in Ukraine. Overall, there were 9 keyword phrases that were queried over 10 million times in February 2022, which is only 2 less than the previous month.  Maybe we just did more in less days last month. Along with the aforementioned topics, we’ll examine the top queried phrases related to the world of entertainment, politics, and the weather. Winter can bring some tough conditions and we need to know how to deal with them.  Google seems to be the tool to help us learn more and figure out the best course of action.  Here’s our take on the search trends of February 2022.    Doodles To Noodle You know the score:  Google changes their logo to a clickable visual.  Those clicks become queries to their engine and they get counted in Trends.  These three phrases were triggered by Doodle clicks: Lunar New Year - 2/2/2022 - 10,000,000+ queries Toni Stone - 2/8/2022 - 10,000,000+ queries Dr Michiaki Takahashi - 2/16/2022 - 10,000,000+ queries The Lunar New Year made our list again. We saw it first as a Doodle on January 31st but the Doodle fun lingered into February.  Toni Stone was celebrated on the 8th as she was the first of three women to play professional baseball. Her Doodle was published in honor of the 1 year anniversary of her induction into the Minnesota Sports Hall of Fame.  Dr Michiaki Takahashi invented the first chickenpox vaccine and his Doodle coincided with what would have been his 94th birthday.   Holidays February has some minor holidays.  Let’s take a look at the ones that made the daily top 3: Groundhog Day 2022 - 2/1/2022 - 5,000,000+ queries Valentine's Day - 2/14/2022 - 2,000,000+ queries We went a little further to understand the popularity of these two holidays over time.  Let’s just say the data tells two different tales: Groundhog Day is gaining popularity and riding a 2 year wave, with a peak in interest this past February. On the other hand, Valentine’s Day is decreasing in search popularity and has been on a 4 year skid. For Google searchers, a season-predicting rodent is better than a box of chocolates.   The TV & Movies Were Worth Searching For February had an interesting mix of video entertainment that made the Google Trends daily top 3: Tommy Lee - 2/2/2022 - 1,000,000+ queries Jackass Forever - 2/4/2022 - 500,000+ queries Inventing Anna - 2/11/2022 - 1,000,000+ queries Uncharted - 2/17/2022 - 500,000+ queries John Mulaney - 2/26/2022 - 500,000+ queries Euphoria Season 3 - 2/27/2022 - 1,000,000+ queries For movies, Jackass Forever and Uncharted were released last month and drove interest on their opening nights.  For TV events, The Pam & Tommy miniseries debuted on Hulu last month and drove queries for Tommy Lee.  Inventing Anna was released on Netflix and piqued the interest of Google users. Towards the end of the month, John Mulaney, who is no stranger to the Google Trends daily top 3, made the list due to his hosting of Saturday Night Live. His entry on February 26th was his third appearance since May 2021.  Lastly, the season 3 finale of the HBO original series Euphoria captivated searchers to learn more about the episode.   It’s awards season so people want to know more about the performers getting nominated for and winning awards. Oscar Nominations 2022 - 2/8/2022 - 2,000,000+ queries SAG Awards 2022 - 2/27/2022 - 500,000+ queries The Oscars had a down year in 2021 in terms of search interest.  We’ll monitor and report next month if the awards show had a turnaround in interest this year.   In The News When news breaks, people search.  The biggest news story in February was Russia’s invasion of Ukraine, but there were other stories that triggered queries in Google. Jeff Zucker - 2/2/2022 - 2,000,000+ queries Similac recall - 2/17/2022 - 1,000,000+ queries CDC mask guidelines - 2/25/2022 - 500,000+ queries Jeff Zucker resigned from CNN because of his relationship with a colleague and Similac and other baby formula brands were recalled following complaints about bacterial infections in infants who consumed the products. Finally, after several months of COVID-related queries that were not so great, the CDC relaxing mask guidelines drove queries on the 25th.   Ukraine Invasion It’s been in the news and on our minds for a couple of months now.  We present this timeline as a record of how the war has unfolded via search queries. Ukraine - 2/11/2022 - 1,000,000+ queries Ukraine - 2/21/2022 - 2,000,000+ queries Russia - 2/21/2022 - 1,000,000+ queries Ukraine - 2/22/2022 - 10,000,000+ queries Ukraine - 2/22/2022 - 2,000,000+ queries Russia Ukraine - 2/22/2022 - 2,000,000+ queries Ukraine - 2/23/2022 - 10,000,000+ queries Russia - 2/23/2022 - 5,000,000+ queries NATO - 2/23/2022 - 2,000,000+ queries Fox News - 2/24/2022 - 1,000,000+ queries Russia invades Ukraine - 2/24/2022 - 1,000,000+ queries SWIFT - 2/26/2022 - 500,000+ queries From this list, we saw some duplication in the list as the search volume was very high for this topic on the 22nd and 23rd. In the past, we have seen Google Trends have an issue with duplication of phrases, especially on keywords that have a huge spike in interest. We’ll keep collecting the top 3 phrases of the day, hoping that the conflict comes to an end.   Politics Topics Last month, there was a nominee for a new Supreme Justice.   Ketanji Brown Jackson - 2/24/2022 - 2,000,000+ queries Ketanji Brown Jackson husband - 2/25/2022 - 500,000+ queries The AMP team found it interesting that not only did the candidate’s name make the daily top 3 but also queries about her husband. We guess it’s interesting that Judge Ketanji Brown Jackson is related to former Speaker of the House Paul Ryan through marriage.   President Biden’s first State of the Union address drove queries on the 28th. State of the Union - 2/28/2022 - 1,000,000+ queries State of the Union 2022 - 2/28/2022 - 500,000+ queries We wonder if users needed to refine their search to include the year since it seems as Google should have been able to give up-to-date results on the first query.   Tech Sector Keywords From the world of technology, there were subjects that people queried to understand better and gain information. Samsung - 2/9/2022 - 500,000+ queries Truth Social - 2/20/2022 - 500,000+ queries Starlink - 2/26/2022 - 500,000+ queries On the 9th, the Samsung Galaxy Unpacked 2022 event took place and the new S22 series was unveiled.  Donald Trump’s long awaited social media platform launched on the 21th and Elon Musk launched Starlink on the 26th.   Winter Weather  Snow, ice, and wind are a big part of winter weather in the USA.  Here are two weather related phrases that made the daily top 3: Winter Storm Warning - 2/16/2022 - 1,000,000+ queries Snow squall - 2/18/2022 - 500,000+ queries We don’t think we have figured out the Winter Storm Warning query yet since it has appeared numerous times over the past few months. We thought there was a Google-enabled automatic query for the phrase, but it may be an aggregation of related phrases for the purposes of Google Trends Daily Trend reporting. You can see that the volume on the topic has exploded only recently: It’s odd because there have been winter storm warnings issued by the National Weather Service before 2022.  We are not sure why they are becoming a topic that Google is picking up on now. Who learned the definition of a snow squall this year?  It looks many people did.   This Year’s Winter Olympics The 2022 Winter Olympics were held in Beijing and although the TV ratings were down, there was enough search interest for the games and the athletes to report in our post. Winter Olympics - 2/3/2022 - 10,000,000+ queries Shaun White - 2/3/2022 - 5,000,000+ queries Olympic medal count - 2/4/2022 - 500,000+ queries Eileen Gu - 2/6/2022 - 500,000+ queries Nathan Chen - 2/7/2022 - 500,000+ queries Eileen Gu - 2/8/2022 - 1,000,000+ queries Shaun White - 2/10/2022 - 2,000,000+ queries Nathan Chen - 2/10/2022 - 1,000,000+ queries Women's figure skating - 2/17/2022 - 1,000,000+ queries The volume on the first query of this list was assisted by a Google Doodle. Other than that, interest in the games did spur keyword queries throughout their duration with specific athlete’s names being the most searched for topics.     What Time Does That Big Game Start? Every year, the NFL’s championship game drives search queries. It is still the most popular sporting event in the USA and the search volume proves it. It may be popular, but people still need to verify when it’s happening. Superbowl Kickoff time - 2/11/2022 - 500,000+ queries What time is the Super Bowl - 2/12/2022 - 5,000,000+ queries Check out related queries from the past 3 years: Super Bowl time - 2/5/2021 - 500,000+ queries Super Bowl 2020 time - 2/1/2020 - 2,000,000+ queries Super Bowl Time - 2/2/2019 - 1,000,000+ queries The AMP SEO team thinks that knowledge of the kickoff time is important for party meal prep.  You have to know when to start the chili or put the wings in the oven so they are ready for the game.  Here are the other keywords related to the Super Bowl that made our list:  Super Bowl 2022 - 2/12/2022 - 10,000,000+ queries Mary J. Blige - 2/12/2022 - 10,000,000+ queries Joe Burrow - 2/13/2022 - 10,000,000+ queries Super Bowl score - 2/13/2022 - 5,000,000+ queries NBC - 2/13/2022 - 1,000,000+ queries Notable queries include Mary J. Blige, who was among several different performers of the halftime show, and Joe Burrow, the losing quarterback of the game.  Both of them must have more star power than the others.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

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