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AMP Agency was named a finalist for the 2015 OMMA Awards, which honor agencies and advertisers that push the potential of digital advertising. AMP is being recognized for best 'Newsjacking: Campaign' for 'Hasbro's Play-Doh in Pop Culture.' AMP utilized Play-Doh's Facebook page to inspire fans and drive engagement by recreating memorable, pop-culture moments with Play-Doh. Winners will be announced on September 28th To read more about how Play-Doh inspired inventors, click here and view some of the work below.
Just about every mom and kid is familiar with Play-Doh's memorable scent and soft and squishy texture. It's a classic molding compound that has encouraged fun and hands-on creative play with kids in homes and classrooms around the world for over 50 years. Bright yellow tubs that contain an assortment of colors have inspired kids to create whatever their minds imagine: peanut butter and jelly sandwiches, ice cream cones with sprinkles, and now, tropical cakes, sushi, and pasta salads. AMP has buddied up with Play-Doh to inspire moms and kids across the country to create Play-Doh recipes that look good enough to eat! Check out the top ten finalists and vote for your favorite creation today! On November 1st, one lucky kid will receive a $5,000 Playroom Makeover and a $5,000 School Doh-nation. Vote here: http://hasbro.promotions.com/playdoh/votegallery.do