Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
Let's face it. At AMP, we LOVE the Internet. And, we want to share our geeky, awesome, internet/techy finds with you on a weekly basis. In this week's edition of the Insights Lab Weekly Round Up, we'll venture down memory lane'taking a look at the old school social platforms that paved the way for nascent networks and social platforms of the world like Pheed. I am away from my computer right now When @YourAwayMessage surfaced last Fall, we were reminded of the good old days of away messages filled with BRBs, OMGs and poor grammar. I would venture to say that AOL Instant Messenger served as my generation's introduction to instantly chatting with friends on the Internet. Romy and Michele's High School Reunion Imagine a world without Facebook status updates telling you what your kindergarten best friend or high school crush is up to. You'd have to wait until the 10 year reunion to catch up. In 1995, classmates.com solved this conundrum by allowing classmates to find friends and classmates from K-12 via the Internet. Since this time, the site has evolved and rebranded to Memory Lane, focusing buy cialis online on nostalgic content like high school yearbooks and music tracks. Facebook's Predecessors Don't be fooled. The present-day, social gaming site based in Kuala Lumpur was once the 'hot'? social network. Launched in 2002, Friendster paved the way for MySpace and has been deemed the granddaddy of social networks. During Friendster's peak in 2003, Google offered founder, Jonathan Abrams, $30 million; however he chose to be funded by Kleiner, Perkins, Caufield & Byers and Benchmark Capital. The decline is considered one of the biggest blunders in the history of Silicon Valley. What does "old school" mean for the new(ish) kids on the block? From these networks, you can see that tech comes and goes but social behavior is permanent. As stated in AMP's Psychology of Social, social media reflects an inherent human need to connect and have a role within the larger group. Neighborhood BBQs, block parties, Facebook, Twitter and the next "it" social platform all rely on the basic human need for connection.
It seems like since they emerged, we've been vigilant to find the Facebook killer or the next Twitter, Tumblr or YouTube. While we have been introduced to countless promises of "the Instagram of video" the "Twitter of audio" or any other combination of "the ____ of ____," the truth is that many of these apps and platforms come and go and the Colors of the world far exceed the successes. That being said, let's get all excited over the next big thing before we realize that it doesn't have a business model, shall we? So what is the thing that everyone has been talking about? Pheed (of course it's spelled that way). And guess what; it has a business model, and a pretty interesting one at that. In a nutshell, Pheed creates A SUPER EASY way for users to share text, photos, videos, audio tracks, voice-notes and live broadcasts. Then it gives them the option to place all of that content behind a paywall ranging from $1.99 - $34.99 per view or per month. The application is free, and you don't have to charge for your content, but the thinking is that if you do charge a premium price, you will be forced to create premium content. That's slightly concerning because one thing that the Internet hates is paywalls and one thing that the Internet loves is creating way more awful content than "premium" content. Despite these two potential deal breakers, right now Pheed holds the #1 spot in the App Store's Social Networking category and is currently #17 on the Free Charts. And unlike the growth of Vine last month, Pheed's success doesn't appear to be from porn; at least we don't think so at the moment. In fact, the majority of its recent growth can be traced back to a few popular teens. What may be even more interesting to users is that in a world of encroaching privacy policies and debates over who owns the content posted on sites, Pheed makes it abundantly clear that all uploaded content "is owned by the user, Pheed retains no rights or ownership toward it." The app even gives you the options to copyright or watermark each of your posts. Those two very un-Facebook-like moves should at the very least make Mark Zuckerberg and friends stop to think about the future of content sharing. Even if it's just for a second (which we all know is about a second longer than they actually will). So is it going to be the next Twitter or kill Facebook? Most likely not. However, our passion for creating and sharing content has never been hotter and any platform that looks great and allows people to do it easily has a chance. Fortunately for Pheed, it succeeds at both of those things. So what are others saying about Pheed? Here are some of the best recaps we've read: Huffington Post - "It's now the No. 1 free app in Apple's App Store under the Social Networking category" BostInno - "Once [college students] cope with the fact a group of teenagers beat them at making something 'cool,'? they'll likely jump on the Pheed bandwagon, too" Forbes - "its Twitter-with-a-business-model approach stands to seriously impact the social media game" So what do you think? Does Pheed stand a chance to make an impact on the social space? Or will a two-week media love fest followed by obscurity continue to be the norm with new social platforms?