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Let's face it. At AMP, we LOVE the Internet. And, we want to share our geeky, awesome, internet/techy finds with you on a weekly basis. In this week's edition of the Insights Lab Weekly Round Up, we'll venture down memory lane'taking a look at the old school social platforms that paved the way for nascent networks and social platforms of the world like Pheed. I am away from my computer right now When @YourAwayMessage surfaced last Fall, we were reminded of the good old days of away messages filled with BRBs, OMGs and poor grammar. I would venture to say that AOL Instant Messenger served as my generation's introduction to instantly chatting with friends on the Internet. Romy and Michele's High School Reunion Imagine a world without Facebook status updates telling you what your kindergarten best friend or high school crush is up to. You'd have to wait until the 10 year reunion to catch up. In 1995, classmates.com solved this conundrum by allowing classmates to find friends and classmates from K-12 via the Internet. Since this time, the site has evolved and rebranded to Memory Lane, focusing buy cialis online on nostalgic content like high school yearbooks and music tracks. Facebook's Predecessors Don't be fooled. The present-day, social gaming site based in Kuala Lumpur was once the 'hot'? social network. Launched in 2002, Friendster paved the way for MySpace and has been deemed the granddaddy of social networks. During Friendster's peak in 2003, Google offered founder, Jonathan Abrams, $30 million; however he chose to be funded by Kleiner, Perkins, Caufield & Byers and Benchmark Capital. The decline is considered one of the biggest blunders in the history of Silicon Valley. What does "old school" mean for the new(ish) kids on the block? From these networks, you can see that tech comes and goes but social behavior is permanent. As stated in AMP's Psychology of Social, social media reflects an inherent human need to connect and have a role within the larger group. Neighborhood BBQs, block parties, Facebook, Twitter and the next "it" social platform all rely on the basic human need for connection.