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Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

Google Flights Will Now Help You Avoid Sudden Price Increases

Seemingly random price changes can be one of the most frustrating parts of booking a flight. Now, Google is making it easier to know when prices will change so you can get a better deal on airfare. The company is updating its airline search tool with new features that will predict fare changes and notify you about price changes for flights you're interested in.  Planning just got easier.

  • 1 min read
  • October 18, 2016

Google is Building a New and Improved Search Index Strictly For Mobile

Furthering its push to improve services for mobile users, Google has decided to start indexing search results for mobile separately from desktop to offer mobile users better and fresher content. The move will eventually see the newly introduced search index become the primary one. The standard desktop index will remain active, but it won’t be updated as frequently.  Mobile first.

  • 1 min read
  • October 17, 2016

Hinge Now Wants You to Pay to Find Love in This Miserable World

Hinge has officially switched from a balls-to-the-wall free hookup app model to a subscription-based service for the real relationship-seekers among us. Which means you’re gonna have to pay to escape the dark trenches of loneliness. The app’s new “members-only” model, launching today, will cost $7 a month and aims to put Hinge in the more serious class of capitalistic matchmaking ventures like Match.com and eHarmony. Swipe for a price.

  • 1 min read
  • October 11, 2016

Location Tracking and the Trouble With 'Opting In'

Anyone who's opened a new app lately has seen a location- tracking pop-up that reads something like, "Allow app to access this device's location?" Most people tap "Allow" on the assumption that it's necessary for the app to do its thing. In reality, the app might not need location data in order to work. But its business partners do, and so do its partners' partners. In fact, making money off otherwise unnecessary location tracking may be the main reason that the app was developed in the first place. One way in, no way out.

  • 1 min read
  • October 3, 2016

Facebook Launches Marketplace, a Friendlier Craigslist

450 million people already visit “buy and sell” Groups on Facebook each month, and now the company is launching a whole tab in its app dedicated to peer-to-peer shopping. The potential is huge.

Here's What Different Mobile Ad Formats Do to Your Brain

Why do some mobile ad formats scream out "engagement" and others just annoy the heck out of people? Maybe it's the message, but more likely it's the response they trigger in your brain. If you're going to optimize your next mobile campaign, it will help to know the science of consumer response and what drives consumers to pay attention to ads on their phones. You used to engage me on my cellphone.

  • 1 min read
  • September 29, 2016

5 Charts: The Global State of Programmatic Right Now

Programmatic is sucking up more and more ad dollars as its buzzword status becomes more deeply entrenched. But as programmatic advertising continues to grow, marketers are becoming more concerned with issues of fraud, transparency and visibility. In recent months, a few research companies have released reports documenting trends in programmatic. Here are five charts that tell their story. Nowhere to go but up.

  • 1 min read
  • September 29, 2016

Google Trips Is a Killer Travel App For the Modern Tourist

Yesterday, Google announced Trips, a new app that serves as a trip planner and travel guide to explore new places. The free app will organize your plane tickets and hotel reservations, offer editorial guides to more than 200 cities, and make personalized recommendations based on your Google history. Best of all, it works offline: you can download everything to your phone before you leave, including maps and walking directions — sparing you from having to use an expensive international data plan. OTAs coming your way.

  • 1 min read
  • September 20, 2016

How Forbes Got Readers to Double the Time Spent Per Post on Mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes, which usually sees half its traffic coming to it this way in any given month, felt the problem firsthand. So six months ago, Chief Product Officer Lewis D’Vorkin decided to come up with a new way to present news for the mobile web – and the results are very promising. Forward with mobile.

  • 1 min read
  • September 15, 2016

The Complete Guide to Every Single New Emoji in iOS 10

Amidst all the crazy news at Apple's iPhone event last week, the announcement of new emoji may have gotten lost in the shuffle. As part of the iOS 10 update that rolled out this week, a slew of new – and for the most part, progressive – emoji are available on your iPhone. Yes to the men with bunny ears.

  • 1 min read
  • September 15, 2016

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