Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
Seemingly random price changes can be one of the most frustrating parts of booking a flight. Now, Google is making it easier to know when prices will change so you can get a better deal on airfare. The company is updating its airline search tool with new features that will predict fare changes and notify you about price changes for flights you're interested in. Planning just got easier.
Furthering its push to improve services for mobile users, Google has decided to start indexing search results for mobile separately from desktop to offer mobile users better and fresher content. The move will eventually see the newly introduced search index become the primary one. The standard desktop index will remain active, but it won’t be updated as frequently. Mobile first.
Hinge has officially switched from a balls-to-the-wall free hookup app model to a subscription-based service for the real relationship-seekers among us. Which means you’re gonna have to pay to escape the dark trenches of loneliness. The app’s new “members-only” model, launching today, will cost $7 a month and aims to put Hinge in the more serious class of capitalistic matchmaking ventures like Match.com and eHarmony. Swipe for a price.
Anyone who's opened a new app lately has seen a location- tracking pop-up that reads something like, "Allow app to access this device's location?" Most people tap "Allow" on the assumption that it's necessary for the app to do its thing. In reality, the app might not need location data in order to work. But its business partners do, and so do its partners' partners. In fact, making money off otherwise unnecessary location tracking may be the main reason that the app was developed in the first place. One way in, no way out.
450 million people already visit “buy and sell” Groups on Facebook each month, and now the company is launching a whole tab in its app dedicated to peer-to-peer shopping. The potential is huge.
Why do some mobile ad formats scream out "engagement" and others just annoy the heck out of people? Maybe it's the message, but more likely it's the response they trigger in your brain. If you're going to optimize your next mobile campaign, it will help to know the science of consumer response and what drives consumers to pay attention to ads on their phones. You used to engage me on my cellphone.
Programmatic is sucking up more and more ad dollars as its buzzword status becomes more deeply entrenched. But as programmatic advertising continues to grow, marketers are becoming more concerned with issues of fraud, transparency and visibility. In recent months, a few research companies have released reports documenting trends in programmatic. Here are five charts that tell their story. Nowhere to go but up.
Yesterday, Google announced Trips, a new app that serves as a trip planner and travel guide to explore new places. The free app will organize your plane tickets and hotel reservations, offer editorial guides to more than 200 cities, and make personalized recommendations based on your Google history. Best of all, it works offline: you can download everything to your phone before you leave, including maps and walking directions — sparing you from having to use an expensive international data plan. OTAs coming your way.
For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes, which usually sees half its traffic coming to it this way in any given month, felt the problem firsthand. So six months ago, Chief Product Officer Lewis D’Vorkin decided to come up with a new way to present news for the mobile web – and the results are very promising. Forward with mobile.
Amidst all the crazy news at Apple's iPhone event last week, the announcement of new emoji may have gotten lost in the shuffle. As part of the iOS 10 update that rolled out this week, a slew of new – and for the most part, progressive – emoji are available on your iPhone. Yes to the men with bunny ears.