From the thicket of techno-babble that dominates ad tech to the marketing gobbledygook spread all over everything, nonsense words have crawled into every corner of our conversations. But all of that lingo seems downright transparent compared to some of the millennial slang being thrown around by publishers and marketers these days in an effort to appeal to that demographic. This guide is on fleek.
Forget communes or co-ops. In a new model of living, residents will have their own “microunits” built around a shared living space for cooking, eating and hanging out. Millennials, the developer says, want the chance to be alone in their own bedrooms, bathrooms, and kitchens, but they also want to be social and never lonely (hence #FOMO). I don't want to grow up.
If you have read anything about young people in recent years, you could be forgiven for believing that we are living through a cultural revolution, unprecedented in its destructiveness and self-regard. Millennials don’t just reject the music, art, or clothes of their parents; they also reject the older generation’s major sources of economic and spiritual well-being, like home ownership, cars, even sex. Except none of this is true, and we have two popular historians to blame for our profound misunderstanding. You think you know but you have no idea.
Millennial moms are known to want to do the best for their families, while embracing the imperfections of parenting. They also represent the greatest lifetime monetary value of any consumer segment in the history of marketing. In the Millennial Mom Project, a group of millennial moms were followed over an eight-week period. Although they share many of the maternal tendencies and traits of prior generations, there are very distinctive qualities and tendencies, and an opportunity for marketers to create messages with pure empathy to reach them. The Me generation has become the We generation.
You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. Half. In the words of Buzzfeed, “5 ridiculously cool facts about branded content”.
Dollar stores, while serving a very pragmatic purpose and offering everyday items at ridiculously cheap prices, are spots for discovery. Hollar is trying to capture this unique shopping experience virtually. The selection is not quite as large as what you’d find in a brick-and-mortar dollar store, but it still carries over 20,000 items. It’s more strategically curated than traditional dollar stores to appeal to younger shoppers – specifically, millennial moms. Hollar for a dollar.
One big challenge for most luxury brands today is how to appeal to a younger demographic without losing the extravagant feel of the brand. For Mercedes-Benz, that means creating compelling content on social — especially collaborating with influencers — to amplify what the brand is and why millennials need a Mercedes-Benz. Showrooms are going social.
Facebook is a many-headed beast. It’s strange to see the social network that some of us remember as a safe place for our college keg-stand pics taking technological moonshots. Facebook looks, acts, and is nothing like it used to be. But among the handful of remnants from the original Facebook is the birthday notification and no other social network has managed to capitalize on those internet celebrations like Facebook to this day. The social web has trained us well. Everyone is there, and everyone has a birthday.
Millennials are having a huge impact on the sporting-goods industry. First off, millennials aren't into golf. That could be terrible news for the industry as a whole. Second, though millennials may be enamored with fitness classes (like SoulCycle, for instance), biking on the road hasn't captured them as much. Ta ta, tee time.
This week, Kellogg’s launched an all-day cereal cafe in New York. For $7.50 a bowl, it is a last-ditch attempt to milk what’s left of the millennial trend that epitomizes gentrification and consumer culture. Over the last decade, cereal has lost its hallowed place at the breakfast table as healthier, more convenient, morning food options grow in popularity – particularly among younger generations. The struggle is ce-real.
