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Over the past several years, we’ve operated in a golden age of data. Between first-, second- and third-party sources, marketers have leveraged this information about their consumers as a powerful marketing tool. But the data well is about to start drying up. Our VP of Strategy, Greer Pearce, and our VP of Media, Kazi Ahmed, talk about the data drought and the three things brands can do right now to ready themselves for it. Check it out on MediaPost: https://www.mediapost.com/publications/article/331299/data-drought-coming-prepare-with-effective-use-of.html
AMP's Boden retargeting campaign was named a finalist for the OMMA Awards in the 'Banner: Standard, Flash or Rich Media'? category. The OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns and web sites across 66 categories. The prestigious and highly competitive award show honors agencies and advertisers that push the potential of online creative ' recognizing the best campaigns in the business. View the work below. Don't forget to vote for our banner ads here. Boden Mini ' Click to View Boden Abandoned Shopping Cart- Click to View Boden Abandoned Shopping Cart Boden Women ' Click to View Boden Women