Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds. Emphasizing time spent vs. impressions
Paid-search ad conversions grew 45% year-over-year from Thanksgiving through Christmas day or 37% from Thanksgiving through Cyber Monday, according to data released Tuesday. Overall, marketers ran 58% more product ads such as PLAs, this holiday season, compared with 2015. Smartphone PLA orders were up 117% YoY. Text ad orders rose 31% YoY and smartphone text ad orders were up 96% YoY, according to AdLucent data. Search's growing share of total revenue
Ever since the paywall model for online journalism was introduced about five years ago, news consumers have spent just as much time figuring out how to avoid paying for content as they have paying for it. But what if you only had to shell out a measly quarter to read one article instead of paying an expensive monthly subscription fee? Quarter for your thoughts.
This year has seen a series of moves that further consolidate the media landscape. Verizon is close to acquiring Yahoo, the creation of Group Nine Media came out of the merger of 4 distinct digital media companies, and NBC acquired DreamWorks Animation for approximately $3.8B. While acquisitions are nothing new to the industry, averaging 20 per year since 2012, media companies are now planting their flag in emerging tech areas such as VR/AR. The hottest item of the year.
SodaStream has returned to The Mountain — and Game of Thrones mania — to drive home its brand stance against plastic bottles — with a wink, of course. SodaStream is known for its carbonated water technology, but it’s increasingly becoming known for its witty campaigns, as this latest effort proves. The plastic path of shame.
Pro football, which has riveted TV viewers for decades, is now repelling them. Ratings are down across the board, particularly during prime-time games. So far this season, Monday Night Football ratings are down 20 percent from this time last year. Blame the banter.
Next week, if all goes well, someone will win the presidency. What happens after that is anyone’s guess. Will the losing side believe the results? Will we all be able to clean up the piles of lies, hoaxes and other dung that have been hurled so freely in this hyper-charged, fact-free election? Much of that remains unclear, because the internet is distorting our collective grasp on the truth. You can't handle the truth.
Internet giants, armed with a new breed of chatbots, are stepping up a war over messaging services that increasingly hold the key to controlling customer relationships. But these technology trendsetters are missing a chance to tailor services to a large audience of low-income people or those in unconventional households. These are two of the main trends highlighted in a detailed review of the tech-and-media landscape. Digital gatekeepers will fare better than content media.
Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising forecast released Friday morning. The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% in 2012. Mobile first’s new urgency.