Blog Careers About Work Expertise Verticals
November 4, 2016

The NFL Was a Sure Thing for TV Networks. Until Now

-1x-1-3.jpg

Pro football, which has riveted TV viewers for decades, is now repelling them. Ratings are down across the board, particularly during prime-time games. So far this season, Monday Night Football ratings are down 20 percent from this time last year.

Blame the banter.

November 2, 2016

How the Internet Is Loosening Our Grip on the Truth

03STATE-master768.jpg

Next week, if all goes well, someone will win the presidency. What happens after that is anyone’s guess. Will the losing side believe the results? Will we all be able to clean up the piles of lies, hoaxes and other dung that have been hurled so freely in this hyper-charged, fact-free election? Much of that remains unclear, because the internet is distorting our collective grasp on the truth.

You can't handle the truth.

October 31, 2016

What’s Next for Tech and Media in 2017

lolafinal-930x466.jpg

Internet giants, armed with a new breed of chatbots, are stepping up a war over messaging services that increasingly hold the key to controlling customer relationships. But these technology trendsetters are missing a chance to tailor services to a large audience of low-income people or those in unconventional households. These are two of the main trends highlighted in a detailed review of the tech-and-media landscape. 

Digital gatekeepers will fare better than content media.

October 31, 2016

Mobile Will Represent 75% Of Internet Next Year: Bigger Ad Medium Than Print, OOH Combined

13677439224_d5d7dc7387_b.jpg

Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising forecast released Friday morning. The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% in 2012.

Mobile first’s new urgency.

October 26, 2016

For Now, TV Broadcasters See Facebook Live as Marketing

E-News-2-Featured.jpg

Facebook’s live video might rack up enormous numbers, but TV broadcasters still see it as a marketing vehicle for the cash cow of TV. While Twitter has started buying broadcast rights to live sports, and a few Facebook-savvy publishers like Bleacher Report and The Lad Bible are doing some live-game broadcasts of their own on the platform, the reality is that live sports on social platforms at scale is still pretty far away.

Going with the flow.

October 20, 2016

'They Have the Advantage': What Snapchat's New Deal Means For Media

SnapchatTV-featured.jpg

Snapchat wants to be like TV, and publishers need to adapt. That’s the message from the news that Snapchat no longer wants to share ad revenue with its Discover media partners. Instead, the company will pay licensing fees for the content and keep all the ad revenue — the approach TV networks take. These new terms will have a seismic impact on media companies that have dedicated significant resources to Discover.

Well, that was snappy.

October 19, 2016

Broadcasters Begin to Embrace Programmatic Ad Buying

tv-upfronts.jpg

TV broadcasters have long been hesitant when it comes to the adoption of programmatic advertising techniques, often fearing the risk of commoditization. Yet, slowly but surely, buyers report that more digital inventory from broadcasters is available through programmatic in the upfront market.

This just in.

September 2, 2016

What Would McDonald’s ‘Agency of the Future’ Do?

BN-PP909_cmowen_J_20160830141941.jpg

McDonald’s said this week it will consolidate its creative account with Omnicom Group following a months-long review. The new McDonald’s agency offers a glimpse not only into the agency of the future, but also the agency of the past, when media buyers and creatives lived under the same roof. The company is taking that structure one step further with the embedded digital media talent.

The McFuture is near.

August 19, 2016

Rio Olympics: The Brand Winners and Losers

Medals-2.jpg

Athletes aren’t the only ones vying for gold at the Rio Olympics. Brands big and small have been trying to capture the attention of a highly engaged, global, second-screen audience, which is spending more time getting score updates online than ever before. Even though the final medal tally isn’t in yet, here are the picks for the brand winners and losers at the Rio Olympics.

Brands going for the gold.

August 18, 2016

AMP Agency and Lotame DMP Partner to Increase Engagement by 250%

https://youtu.be/_BKhs9RyBIM

AMP Agency leverages Lotame's Data Exchange and DMP to power MomentAware (a proprietary in-moment marketing solution that delivers the industry's most detailed audience segments) to increase engagement by 250% and decrease data cost by 83% for a leading Pet Care Brand.

OBJECTIVE: 

AMP Agency wanted to support a major Pet Care Brand with advanced audience targeting in order to find a niche group of pet owners most likely to respond and engage with their marketing and recruitment efforts. To do this, they relied on MomentAware, AMP's proprietary solution backed by Lotame's Data Management Platform, which marries AMP's rich demographic, psychographic, CRM and location data with a massive network of device signals (~150 MM unique mobile devices monthly).

STRATEGY: 

Using MomentAware and Lotame's Data Management Platform in tandem, AMP's data points provide valuable insights into consumers' pet ownership and preferences ( Dog/ Golden Retriever, Cat/ Persian), the pet owner's choice and location of grooming and veterinarian care, frequency of pet care, even the approximate location and times pet owners walk and exercise with their pets. AMP was able to enhance their existing data with additional demographics, interest, and purchase behaviors from Lotame's Data Exchange to create a robust profile of the pet owner and ensure marketing messages were delivered when and where pet owners are most receptive to messaging and offers.

RESULTS: 

By employing MomentAware, consumer engagement, as measured by click-through rate, increased by 250%, showcasing the advanced relevancy in regards to targeting. Thousands of new pet owners were identified that weren't included in standard third party audience segments and the advanced device graph opened up an opportunity to message consumers across devises, in the moments when they're most likely to engage. In addition, AMP Agency was able to generate data costs savings of 83% for this Pet Care Brand.

Want similar results? Get in touch- info@ampagency.com 

_________________________________________________________________________

About AMP Agency: 

AMP Agency is a full service marketing agency with offices in Boston, New York City and Los Angeles At AMP, we believe in better ideas created a different way. It's in our heritage. Through the years, we've morphed from a non-traditional marketing agency into a full-service shop. Today, we're a team of 200+ intellectually curious individuals who are eager to solve your business challenges.

About Lotame: 

Lotame is a universal cross-device data management platform that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Lotame unifies and enriches the world's data to create more meaningful relationships and increase commerce and brand loyalty.

 

 

Recent

Popular