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AMP's Rich Grogan Shares Perspective on the Role of Big Data in An Agency

AMP's Vice President of Measurement and Analytics shares his insight on the evolving role of Big Data in marketing for a recent article published on Marketing ID.  On the role of big data in an agency setting, Grogan said, "We're now able to see, through Big Data analysis, more than a client's brand investments. This can help decide where investments need to be made to make an ultimate impact.'? Read the full article here.

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