This week, Adweek debuted its first-ever Adweek 100: Fastest Growing Agencies list. We’re excited to share that AMP made it! Comprised of organizations from around the world, this select list celebrates agencies of all sizes who have achieved significant financial growth over the past three years and whose industry presence is on the rise. Doug Zanger, Adweek senior editor for creativity and agencies, shared, “We are thrilled to be presenting this honor to a wide range of successful agencies covering 21 different disciplines. From full-service to performance, creative consultancies to experiential, we see a very bright future for agencies and this award is a testament to these award winners’ drive and dedication to the industry.”
The Growth That Got Us Here
Our growth starts with our people. When our CEO, Gary Colen co-founded AMP in 1994 (headquartered in his garage – true story), we started off as a regional experiential agency focused on engagement with college students and grew to be one of the most respected college activation agencies in the country. Since then, AMP has transformed into an award-winning, digital-first, full-service marketing agency that continues to expand through organic growth and mergers & acquisitions. From our humble beginnings, the agency is now over 300 talented people across our offices in Boston, New York, Seattle, and Los Angeles. We stay tightly connected to our sister agency Adlucent in Austin, TX, a group of 100+ experienced performance marketers that gives us and our partners a competitive edge in ecommerce solutions.
The entrepreneurial spirit from our co-founders continues to be a driving force within the agency and fuels our passion to create unconventional ideas that grow brands. That’s why our growth is truly a testament of our people and the platforms created within our company. We’ve been able to attract an amazing staff that’s courageous, collaborative, genuinely curious to explore beyond the status quo and hungry to make a difference. Collectively, we share a continued vision to evolve that keeps us inspired to not only develop new capabilities as an agency, but become a place where marketers can work, learn and lead through many industry transformations.
Over the last three years, our development has led to many new strategic partnerships. Gary sums it up best, “Clients come to us because in today’s complex marketing landscape, they need a partner with a radical approach to creativity. We enable small, intensely integrated teams with varied skill sets. Our teams question industry norms, allowing us to connect disparate dots in new, unexpected ways and drive businesses forward.”
Our expansion is not growth for the sake of growth. We’re honing in on the evolution of communication channels, leveraging data and advanced measurement capabilities, designing custom experiences, and applying creativity to everything we do while not forgetting the power of an experiential campaign. We’re excited to continue to create strong, groundbreaking work for our clients, take on new brand partnerships and projects throughout the process, and welcome new talent along the way.
Now, We’d Like to Say Thank You
Being featured on Adweek's list of the 100 Fastest Growing Agencies as an established mid-sized agency with 20 years in the industry is a great accomplishment. We’re very proud. But more importantly, we’re in this game for our clients and helping them deliver. It’s the trust and confidence these partnerships have put into our capabilities that has catapulted us into the agency we are today, and for that, we could not be more grateful. Thank you to every client who has supported us, both since our founding in 1994 and throughout these past three years.
Looking back at how much our agency has grown, we could not be more proud. And when it comes to looking toward where we’re headed, all we can say is: we’re amped.