Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

The Most Futuristic Predictions That Came True in 2016

From advancements in AI to major medical breakthroughs Gizmodo recaps the most futuristic developments that became realities in 2016. Welcome to the future.

  • December 16, 2016

The Evolution of Marketing Platforms: From Automation to Journeys

In the beginning, marketing automation platforms basically involved if/then rules: if a customer takes this action, show this response. But overlapping e-mail campaigns with if/then rules become very complicated very quickly, especially when you’re talking about millions of customers, each one in a different frame of mind, and each expecting his/her own personalized experience. As a result, marketing platforms are evolving to the newer approach of customer journeys that are often guided by machine learning. It's all about the customer journey.

  • 1 min read
  • July 19, 2016

Mind Versus Machine: When it Comes to Branding, Who Will Win?

Already we’re seeing how AI is impacting several businesses including IBM, Google, Amazon and Apple - through image recognition, speech understanding and the mining of large data sets. The sophistication of AI is even being leveraged to make decisions on what messages to show consumers, and creating bespoke messaging depending on what it thinks will be interesting, relevant and useful. But can branding ever be an exact science like this? AI has far to go.

  • 1 min read
  • June 24, 2016

AI and Deep Learning Explained

Every day, it seems like we're interacting with another "bot." We're building AI-powered platforms into our products and services, and there's a lot of nomenclature flying around. Here's a handy round-up of terms, definitions, and background on machine learning, artificial intelligence and neural networks, to mention a few. Read "What Counts as Artifically Intelligent? on The Verge

  • 1 min read
  • March 1, 2016

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