Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
Tom Richards, with more than 20 years of industry experience, has joined the BLITZ team from M&C Saatchi. Richards will lead the BLITZ client services and delivery groups in addition to its integrated strategy relationships across all offices, including LA, New York and Boston. “Tom is a forward thinking, strategic and passionate thought leader who has worked with some of the world’s top brands in a wide range of categories,” notes Ivan Todorov, co-founder and CEO at BLITZ. “His experience and background will be instrumental in helping cement our commitment to brand-first leadership in an integrated, digitally-led marketing world.” Welcome Tom!
The logic we use to understand the world as it is can hinder us when we seek to understand the world as it could be. Anyone who comes up with new ideas for a living will recognize the challenges this truism presents. It means that to get organizational support for something new, you need to pay as close attention to how the new idea is created, shared, and brought to life as to the new idea itself. New year, new ideas.
The biggest mistake most companies make when choosing a strategy is "listening to the Hippo — the Highest-Paid Person in the Organization," Neil Hunt, chief product officer of Netflix. At Netflix, data rules the company. Really committing to this idea means loads of A/B testing and a willingness to accept a high rate of failure. Data and vision equals transformation.
In May, Target Chief Digital Officer Jason Goldberger was seated on a stage talking about his promotion. But just four months later, Target has eliminated Goldberger’s job. What the shake-up really comes down to is simple: A panicked decision driven consciously or unconsciously by the realization that nothing Target has done has slowed Amazon from eating up more and more market share in North America. Sounds familiar?
Kevin Spacey acted on Broadway in the 1980s, hit it big in Hollywood in the 1990s, and then surprised everyone by moving to London to become the director of the Old Vic theater. In 2013 he returned to the screen, producing and starring in Netflix’s first streaming series, House of Cards. Speaking of his time running and changing the culture and perception of the Old Vic, he says “There’s a different kind of leadership running a theater and staff, a company, productions, fundraising, educational and community projects. I learned as I went along. I read. I asked questions of leaders I admire.” With every job, you should have something to lose, something to gain, something to learn