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BOSTON, MA -- AMP Agency today announced it has been selected as a finalist in four categories for the 19th Annual MITX Awards: Category: Financial Services & Insurance Marketing Client: John Hancock #WeRunTogether Category: Best Use of Social Client: John Hancock #WeRunTogether Category: Best Performance Marketing Campaign Client: Boden Category: Best Digitally-Powered Experiential Marketing Client: Icelandair Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England. Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX award categories. 'Innovation is thriving in Boston and all around New England, companies are creating products and services that have a positive impact for us personally and professionally,'? said MITX President Amy Quigley. 'Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements.'? AMP Agency will be recognized with the other finalists at the 19th Annual MITX Awards Ceremony traditionally attended by over 1,000 of the region's top marketing, technology and design professionals. Winners will be announced at the ceremony on May 14th at the Marriott Copley Place. This year's ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.
AMP Agency is thrilled to be named a finalist for four Ad Club Media Maven Awards in the following categories: Best Use of Print - Boden Best Use of Social Media - John Hancock Best Use of Out of Home - Icelandair Best Plan for Campaign Spending $1M or Less - John Hancock According to the Ad Club, "Since its inception, the Annual Media Maven Awards has sought to honor and recognize those media plans and professionals that have the creativity and curiosity to rethink everything media within the New England marketing and advertising community. The awards represent the very best media campaigns, plans, and ideas, as well as the people, agencies, and brands responsible for bringing them to life. Voted on by some of the top marketing and media executives in the country, ranging from traditional to digital, multi-cultural to B2B, all-star to rising star, and exemplify the standards for creating, planning, and executing effective media initiatives." To view the full list of finalists, click here.
AMP Agency's #WeRunTogether program created for John Hancock was awarded Best Use of Twitter and the "Best of the Best" at the 2014 LIMRA LOMA Awards. According to LIMRA LOMA, "The Social Media Silver Bowl awards recognize originality, innovation and effective social media campaigns or programs run on Facebook, Twitter, LinkedIn, YouTube and other popular platforms. New categories were added this year to recognize the best use of social media for social good and to award the best use of social media by an agent or advisor. In addition, a "Best of the Best" was recognized from among the winning entries."