May 10, 2017

The Retail Crusade

As online retailers continue to dominate the retail world, the future for traditional retailers seems bleak. It’s evident that many brick and mortar stores have struggled to stay ahead in the digital age, leaving them to face the inevitable doom of shutting doors and waving the white flag.

Sure, the future looks rather dim for many traditional retailers… but we are here to discuss the retail crusaders who have ventured through the rubble and are coming out victorious, the retailers who have faced the digital age with a different approach. Instead of leading their customer to another online store and fight for competitive pricing, they have led their customers in-store, providing an in-person digital experience and one-upping their competition with the power of a simple human touch to keep brick and mortar sales high.

Through innovative approaches, they have changed the way that shoppers interact with their products, building things that can only be experienced live.

Moving Online to In-line and In-Store

  1. Macys iBeacons

Macys

Macy’s used an innovative approach to bringing their mobile shoppers in-store during Black Friday. With their Walk In & Win campaign, they prompted users to install their app and shop in-store to be eligible to win prizes, including a grand prize of $1,000,000. Using beacon technology, Macy’s knew immediately when app users were in-store and were able to send them notifications of special offers and instant prizes. It was an ingenious way to incentivize their digital shoppers to get a unique in-store experience.

         2. Bloomingdales, Ralph Lauren Interactive Shopping Windows

Bloomingdales

Bloomingdales and Ralph Lauren took the difficulty of finding the ‘perfect gift for dad’ on Father’s Day and made it fun through a 4D graphic fashion show. Window shoppers were able to use a touch screen installed on the outside of the store to select various Ralph Lauren Polo items, mixing and matching to create a gift dads would love. They could then buy the items immediately in-store completing their shopping hassle-free.

       3. Walgreens- Digital Mapping 

Walgreens

Walgreens Pharmacy has made shopping fun again. By creating a game-like application on each shopping cart, they are allowing their customers to find each item with ease while saving some major bucks along the way.

Walgreens used a special camera to add a detailed 3D view to their in-store maps. The information was woven together with the store floor plans to show where products were located and where they were on the shelves. Shoppers were also served highly contextual discounts on items as they passed by, incenting them to interact with the maps.

So, as you can see, retailers are doing some pretty amazing things within the digital landscape.

Are the retail crusaders responsible for reports like ….  https://retail.emarketer.com/article/us-shoppers-still-prefer-make-most-purchases-in-store/58dd8922ebd400061c80f3cf

Headline

 

Possibly. But what we do know for certain is that to continue to compete in the retail space, brick and mortar stores need to continue to play to their strengths, incorporating digital instore.

Want to learn more about how AMP can help your business bring digital in-store? Contact us, here.

 

April 18, 2012

SSENSE Interactive Music Video: A Sensible Decision

As Lil' Wayne so eloquently states, 'Got money and you know it. Take it out your pocket and show it. Then throw it...'?

FKi, Iggy Azalea and Diplo are taking Lil' Wayne's lyrics to heart with their new interactive shoppable music video, which leverages clickable video technology to create a unique user experience.

WireWAX, a UK-based startup who sells clickable video technology teamed up with SSENSE, one of Canada's biggest online luxury apparel and accessory retailers, to create this interactive music video 'look book.'

The clothing and accessories worn by the featured artists become shoppable directly from the video. A little 'S' appears atop a scene when some of the clothing on display is available for sale. You just hover your mouse until 'Shop This Look' pops up and then click.

'This is the first time the worlds of music, fashion and commerce have truly overlapped,'? says SSENSE CEO Rami Atallah. 'The integration we are introducing between technology, entertainment and retail with this video not only creates a unique experience for the audience, but also has utility. People often wonder what performers are wearing, where they can purchase that item ' we have bridged that gap.'?

Personally, I think this idea is brilliant as it has the makings for a successful digital campaign. Apologies in advance for the alliterative buzzwords'?¦FKi's lyrics must have inspired me.

  1. Insightful: The music video leverages the insight that consumers aspire to be like their favorite celebrities or role models. Celebrities are viewed as fashionable, stylish and trendy.
  2. Integrated: As Attallah stated, this idea converges technology, entertainment and retail'reaching an engaged audience.
  3. Interactive: The hotspots enable the audience to choose what outfit they want to learn more about, thereby giving them control and the ability to interact with the product.
  4. Immediate: The video provides two layers of immediacy. First, you can satisfy your curiosity by answering: who made it, how much does it cost, do they have my size, where can I buy it, etc. Second, if you like what you see, you can immediately purchase the garment. Instant retail therapy.

So, maybe the video doesn't fully follow Weezy's instructions to throw [money] but the video still implies an impulse gesture via the 'SHOP THIS LOOK'? call-to-action.

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