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This week, the app updated with a zoom feature, which lets people pinch the screen to go in for a closer look at photos and videos. Instagram had said it was a highly in-demand action among its users. Of course, with any update, brands are bound to experiment. Brands like Bud Light, Ruby Tuesday and E! Entertainment Television posted photos inviting users to look closer. Here's a peek at what the brands came up with. Closer, closer, closer...
A few years ago, a full-page ad in a glossy magazine and a flashy billboard would have signaled to the world that a fashion brand has made it mainstream. Today, it's the post with 100k Instagram likes. The social media platform known for its proficiency in generating FOMO has proven a powerful tool for an industry that sells aspiration and desire as well as it does skirts and blouses. Tailored for the gram.
Earlier this month, Instagram unveiled its latest feature titled ‘Stories.’ To everyone who’s on social media, this latest update seems eerily similar to a little competing social networking app with 30 million monthly active users called, Snapchat. How do the users feel about having nearly two identical apps now taking space up on their mobile phones? You’d be surprised. The moment of truth.
It has always been common for software developers to improve their work by co-opting their competitors’ ideas. Many functions of the iPhone, for instance, are the result of Apple’s artful borrowing. But Instagram’s introduction of Stories is more than a shameless grab for one of Snapchat’s core features. It’s a response to a demand: on an Internet that always remembers, we are fighting for places we can go to forget. Forget me, forget me not.
Artisto is a new app that filters videos into different artistic styles using an artificial neural network. The app handles video similar to the way the Prisma app handles still images. Artisto seems to acknowledge the similarity because one of the filters users can choose is called “Prisma.” Imitation is the sincerest form of flattery.
Instagram appears to have drawn some inspiration from one of Snapchat's most popular features, unveiling its very own ephemeral content service dubbed 'Instagram Stories'. Instagram Stories is not unlike Snapchat Stories in the sense that it allows users to share a chronological slideshow of videos and pictures with their friends on the platform. On both apps, these streams disappear after 24 hours. Your move, Snapchat.
Did you know that a brand would need about 2,325 Instagram followers to get 100 likes and comments on a post? Or that brands posted an average of 4.9 times per week on Instagram in 2015? Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. Become an Insta-pro.
Modern air travel is anything but glamorous. But, it turns out, it can also be quite photogenic. When United Airlines first took flight on Instagram in 2013, it posted everything from photos of events and sponsorships to glimpses of its Network Operations Center in Chicago. But after culling data over the past few years, the airline realized what really works: content with strong aviation visuals generated over 145 percent more likes than other content. It’s just as much about the journey as the destination, at least on Instagram.
Mercedes-Benz has mastered Instagram (50,000 to 100,000 likes per post) by telling powerful stories and using compelling imagery. Their tips: (1) Create content specifically for the platform; (2) Accept that Instagram is about brand building, not selling; (3) Focus on how millennials shop and make decisions; (4) Don’t be afraid to hand over the reins to influencers (even dogs); and (5) Consider it a long-term journey with your customers. And don’t forget about aesthetics.
In the last 6 months, user engagement has jumped 40 percent with Instagram videos, so Instagram is upping its video capabilities. Instagram announced today that it will soon allow videos four times longer than the current limit of 15 seconds and iOS users can even stitch multiple video clips together. A minute to win it.