Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
Topping a list of 10 brands that were recognized for highly effective work this year, Netflix isn't what you would call a quintessential marketer. For one, the streaming video service does little in the way of traditional marketing. And what it does do, it doesn't like to discuss. The A-list.
The days of just selling stuff are long gone. Today, in the race for consumers, marketers need to create entire, cohesive ecosystems in order to provide the most value. In Interbrand’s 2016 Best Global Brands report, Apple snagged one of the top spots, the brand value rising 5% to $178.1 million this year. A big part of what makes brands like Apple valuable is their cohesiveness as a connected business system. Apple communicates with its customers through its hardware, software, and retail stores to deliver one of the best consistent narratives. Apple stays on top.
Selfies, OTAs and artificial intelligence abound around the travel industry. But is any of this newfangled guff effective? Truth is, the classic word of mouth method reigns supreme, but that now comes in various forms such as selfies and vacation pics they might see on Facebook or other channels. The power of the selfie stick.
There are over 500 million Instagrammers across the world — more than 300 million of whom use Instagram daily to share some of their most exciting and precious moments. And with that many people sharing their attention with Instagram every day, there’s a ton of potential for businesses and marketers. Below are the ten top Instagram resources that we hope can help you bring your Instagram game to the next level. IG game strong.
No matter who you are or where you’re going, one thing is certain: you will need to pack. Some travelers plan what they’re taking weeks in advance; others are more harried, tossing a few things in a bag at the last minute. In our travel-themed report today, don’t just read about it – pack up and go somewhere. Pack it right pack it tight.
For new businesses, reputation is everything. Without a prior track record to go off of, your customers are relying on your word alone that you will deliver on what you’re promising them. With so much on the line, it is critical that you instill a sense of trust. Our CEO Ivan Todorov and 11 agency executives offer their top tips for new businesses to build trust with their first customers. Do it right from the start.
The ninth annual iPhone Photography Awards were the biggest yet, with thousands of submissions from 139 countries. Entrants must use an iPhone, iPad or iPod Touch; they can use apps but not desktop software for retouching. Smartphones have made it easy for anyone to take striking pictures, but in the best images, says founder Kenan Aktulun, “a great story is captured in a single frame.” Art is life.
The Ivy Lee Method of prioritizing your to-do list seems stupidly simple. How could something this simple be so effective? If you commit to nothing, you’ll be distracted by everything.
Marques Brownlee has become an internet celebrity and earned the label of “best technology reviewer on the planet,” but the 22-year-old’s video creations haven’t just shaped his own image: They’ve helped legitimize the entire tech community on YouTube and redefine what life on the platform can be. Highly produced videos are so yesterday.