In the second episode of our mobile series, we turn to the expert, Walt Doyle, CEO, WHERE and GM, PayPal Media Network, to explain geo-targeting and geo-fencing and how brands can utilize this technology. Throughout the episode, Doyle provides marketers recommendations to leverage this technology to successfully reach the consumer.
Walt Doyle, GM, PayPal Media Network, joins the Insights Lab for a two-part video series on the different facets of mobile. In this episode, Doyle defines and discusses mobile commerce. In the marketing world, there is lots of buzz around mobile commerce or m-commerce and the future of m-commerce. But, let's take a step back and view m-commerce from a consumer's perspective. According to Doyle, consumers are engaging with brands and products throughout the day across a variety screens and then subsequently purchasing on those same screens. So, the purchase funnel has morphed into a "purchase pretzel," in which brands can engage with consumers at a variety of access points. Doyle shares how brands can leverage this shift in consumer behavior to engage with key audiences and ultimately increase consumers' purchase intent.
In this week's Insights Lab video, Joel Breen, Account Director, shares how consumers' search behavior shifts during the Holiday season and how marketers can ensure their search strategy is optimal for this crucial holiday season. Tweet us @AMP_Agency to let us know what topics you want to hear about!
In this week's Insights Lab, Michelle Goodwin, Account Supervisor on the PR & Social Media team, discusses the changing definition of social commerce. She shares the key drivers behind the evolving social commerce landscape, trends and what to keep a look out for in the future. Tweet us @AMP_Agency to let us know what topics you want to hear about!
In this week's Insights Lab video, Matt Jacobs, Director of Integrated Marketing, discusses the evolving mobile commerce landscape. He highlights the latest m-commerce technologies redefining the term pay phone: - PayPal's acquisition of card.io - PayPal Here - PayPal's acquisition of Zong - Square - Google Wallet Tweet us @AMP_Agency to let us know what topics you want to hear about!
In this week's Insights Lab video, Matt Jacobs, Director of Integrated Marketing, discusses the evolving mobile commerce landscape. He highlights the latest m-commerce technologies redefining the term pay phone: - PayPal's acquisition of card.io - PayPal Here - PayPal's acquisition of Zong - Square - Google Wallet Tweet us @AMP_Agency to let us know what topics you want to hear about!
This week in the Insights Lab, Megan Walsh, Account Supervisor, Paid Search, gives an overview of contextual design for paid search campaigns as well as tips and tricks on how to improve search listings through contextual design. Tweet us @AMP_Agency to let us know what topics you want to hear about!
Matt Rainone, Senior Manager in the Integrated Marketing Group at AMP Agency, shares an overview of the new media and technologies the candidates are using in the 2012 presidential election. Rainone discusses three strategies Romney and Obama are leveraging: Big Data Shareable Content Mobile Which tactic do you think will be most influential and effective in disseminating their message and getting the votes? Tell us in the comments section below.
AMP's Web Developer extraordinaire shares an overview of responsive design, why it's important and examples of brands who are excelling in responsive design. Tweet us @AMP_Agency to let us know what topics you want to hear about!
There's been lots of buzz recently around social, interest and brand graphs. In this week's Insights Lab episode, Michelle Goodwin, Account Executive on our PR & Social team, explains the difference between the graphs and what these graphs mean for brand marketers. This video is no longer available Tweet us @AMP_Agency to let us know what topics you want to hear about!
