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Boston, MA -- AMP Agency is honored to be named a finalist for the Ad Club's Media Maven Award in the 'Best Use of New & Non-Traditional Media' category for its Icelandair work. The Media Maven Awards is a juried awards show that recognizes excellence in media planning and buying. In its 7th year, this competition honors the most creative, innovative, and effective media plans created in our market in a wide range of traditional and new media categories. Voted on by some of the top marketing and media executives in the country, the awards represent the very best media campaigns, plans, and ideas, as well as the people, agencies, and brands responsible for bringing them to life. Winners will be awarded at the Maven Awards on Wednesday, November 18th. See all finalists here.
BOSTON, MA -- AMP Agency today announced it has been selected as a finalist in four categories for the 19th Annual MITX Awards: Category: Financial Services & Insurance Marketing Client: John Hancock #WeRunTogether Category: Best Use of Social Client: John Hancock #WeRunTogether Category: Best Performance Marketing Campaign Client: Boden Category: Best Digitally-Powered Experiential Marketing Client: Icelandair Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England. Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative marketing and technological accomplishments emerging from New England. This year over 120 senior leaders from Boston businesses judged entries for the 32 MITX award categories. 'Innovation is thriving in Boston and all around New England, companies are creating products and services that have a positive impact for us personally and professionally,'? said MITX President Amy Quigley. 'Our 2015 finalists are powering innovative ideas and contributions in marketing, technology and design. We are thrilled to honor their amazing achievements.'? AMP Agency will be recognized with the other finalists at the 19th Annual MITX Awards Ceremony traditionally attended by over 1,000 of the region's top marketing, technology and design professionals. Winners will be announced at the ceremony on May 14th at the Marriott Copley Place. This year's ceremony will include host, Boston legend and comedic superstar Lenny Clarke, technology demos from finalists, select final round judging, networking, and of course, the presentation of the prestigious MITX Awards. Tickets can be purchased at www.mitxawards.org.
AMP Agency is thrilled to be named a finalist for four Ad Club Media Maven Awards in the following categories: Best Use of Print - Boden Best Use of Social Media - John Hancock Best Use of Out of Home - Icelandair Best Plan for Campaign Spending $1M or Less - John Hancock According to the Ad Club, "Since its inception, the Annual Media Maven Awards has sought to honor and recognize those media plans and professionals that have the creativity and curiosity to rethink everything media within the New England marketing and advertising community. The awards represent the very best media campaigns, plans, and ideas, as well as the people, agencies, and brands responsible for bringing them to life. Voted on by some of the top marketing and media executives in the country, ranging from traditional to digital, multi-cultural to B2B, all-star to rising star, and exemplify the standards for creating, planning, and executing effective media initiatives." To view the full list of finalists, click here.
Icelandair and Uber team up to bring a taste of Iceland to Boston BOSTON, MA (OCTOBER 16, 2014) ' AMP Agency, an integrated marketing agency, launched the first-of-its kind Uber brand promotion for Icelandair today. As part of Icelandair's #MyStopover promotion, the brand is partnering with Uber to give Boston passengers an Icelandic Uber experience, including complimentary car rides and branded surprises. According to Uber, 'Uber and Icelandair share a vision: an elevated experience while connecting you to your favorite destinations, whether they're around Boston or around the globe. Now you can experience a taste of Iceland in a free UberSUV to anywhere in Boston.'? From 8 AM ' 7 PM today, Uber users will have the option of choosing a complimentary Icelandair UberSUV. Thirty of the UberSUVs will be furnished with products from Iceland, including Icelandic music, Icelandic Glacial Water and lotions. These SUVs will also include Icelandair pillows, blankets, and travel information, providing a comfortable 'in-flight'? experience for passengers en route to their final destination. To learn more about the Uber Icelandair experience, visit http://blog.uber.com/icelandair.
What makes Icelandair so great? It offers 'nonstop flights to the northern lights.'? Our challenge? Increase awareness and consideration of Icelandair by sharing this message via a media campaign that strategically leveraged specific market nuances to better connect with the audience. We discovered males and female travelers, ages 25+, like to envision the end destination when researching travel purchases along with receiving the key pieces of information (price, flight time, connections, etc). Additionally, we uncovered that the audience in the key markets (Seattle, New York City, Denver, Washington DC, Toronto and Boston) have differently levels of familiarity with Icelandair. With these findings in mind, our media team developed a multi-market campaign that: Tapped into consumer's inherent desire for travel by visually delivering benefits of Iceland Tailored executions to suite each market's needs based on available opportunities, budget considerations, and target's behaviors, interests and travel plans Combined OOH advertising with digital elements to provide a multi-touch point approach For the online advertisements, the strategy was smart reach with high impact and engagement. We deployed mobile ads to connect with consumers whenever and wherever they were searching. The OOH placements were high impact experiences ' wrapped subway cars and huge advertisements inside and outside of stations. Consumers loved the campaign. Tweeting things like 'the strategy of plastering a PATH train car with an ad campaign worked on this fool. I want to go to Iceland. #Icelandair'? Through a baseline and post-campaign brand health study, we discovered a substantial increase in awareness, consideration and purchase intent.