Chopard, a Swiss-based luxury watch, jewelry and accessories company, sought to increase brand awareness among a high-net worth audience and drive sales on its e-commerce site during the holiday season. Standing out during the holiday season is no easy feat. To cut through the clutter, Chopard needed to maximize reach and frequency with relevant audiences. To appeal to the affluent demographic, Chopard advertisements needed to appear within environments synonymous with quality, excellence and respect while utilizing high impact creative executions to stand out during the busy season. We positioned the brand within relevant environments using high impact units and aggressive SEM optimizations. Tactics included partnering with premium content partners and performance networks. Performance driving networks proved to be the top performers throughout the campaign. Undertone, Media6Degrees and ShareThis drove 82% of landing page visits. Premium partners with specific targeting drove brand awareness with higher engagement. The holiday campaign accomplished the brand awareness and drive to e-commerce goals ' delivering approximately 12.4 MM impressions and a spike in revenue during the holiday months.
During the 2013 Holiday season, we teamed up with Hasbro on a quest to make every kid a true believer in the Kringle himself. It may have seemed like a lofty goal, but the numbers showed otherwise. We discovered that between Thanksgiving and Christmas 2012, approximately 50,000 people searched 'Is Santa real?' With that number in mind, we created a simple online experience that allowed kids and parents to take a sneak peak at life in Santa's workshop and some of Hasbro's best holiday toys. We started by inventing a host. A lovable tour guide named Edison the Elf, the top, toy-builder-tester-player and Hasbro-elf in the North Pole. He showed users a day in the life of a fun-loving elf, earning an honest living in Santa's workshop. After launch, we drove significant traffic to the experience with a paid search campaign around 'Is Santa real.' While we can't truly quantify the number of believers, we can tell you that the kids who searched 'is Santa real' in 2013 received quite the reason to believe. Thanks, Edison.