August 29, 2012

Trend Spotting: 2012 Holiday Shopping Season

It's the most wonderful time of the year (especially for retailers). The holiday shopping season is fast approaching, and whether brands are focusing on Black Friday, Cyber Monday, or beyond, taking total advantage of the latest consumer behaviors and trends is essential.

What to Expect this Season

In-store Technology

Top trend spotter Marian Salzman predicts consumers this season will be 'shopping under the tech influence'? more than ever before. Brick-and-mortars are sitting heavy under the influence of trends as they use interactive technology in-store to attract tech-savvy customers.

An example is Macy's past holiday promotion, which installed a Magic Fitting Room at the Herald Square store in NYC. Shoppers were able to try on the hottest new items in-store, creating up to 16 outfits which could all be placed in a digital closet. They then had the option to share with friends Facebook or email.

Not only are stores integrating tablet use in-stores, but mobile shopping is also expected to be all-the-rage this holiday season. Consumers are using their tablets and smart phones to receive coupons, read product reviews, and share their in-store findings via social media. According to Baynotes 2012 Holiday Online Shopping Experience Survey, 60% of tablet owners expect to use their tablets to research and/or purchase in 2012. Major fashion retailers such as French Connection, Zara, and Marks & Spencer are allowing their Facebook fans to shop their products on their smart phones and more are expected to follow in the upcoming season.

Pop-Up Shops

Holiday 2012 is all about the Pop-Up Shop. Pop-ups continue to emerge and offer one-off items with less sticker shock for consumers while also providing out-of-the-box ways for brands to co-produce and present an exciting new experience for consumers.

Even NYC Mayor Bloomberg is embracing the trend by teaming up with Rachel Shechtman, founder of the Concept Shop, to host a pop-up shop competition for emerging local fashion retailers and tech companies. Business of Fashion writes that the competition is a part of Bloomberg's Fashion NYC 2020 initiative.The winners will get a temporary space inside the concept shop Story, a "tool kit of business services valued at $25,000" and industry exposure.

Brick-and-mortar stores are adapting to the evolving marketplace by offering exclusive products and customizing the experience to the location. Pop-up shops and limited-time, exclusive events are ways to give visitors a reason to buy while also limiting retailers' risk.

Click here to check out some of the hottest pop-up shops coming this fall and holiday season.

In-Store Incentives

Because consumers need more of a reason to shop in-store, brands are amping up the experience. Take 'hoteltailing'? for an example. Boutiques, fashion brands, and retailers are teaming up with hotels that reflect their target consumers' preferences/ lifestyles in the cities in which they reside. The Ace Hotel in New York City introduced its Opening Ceremony store to do just that. By partnering with each other, retail outlets and hotels can reflect their unique values and aesthetic while connecting with consumers on a deeper level.

Though there are many different trends forecasted to affect retail this season, technology and out-of-the-box concepts are definitely two of the biggest on the radar, ranging from designer pop-up boutiques on the streets of NYC to the most innovative and interactive shopping apps.

Consumers today are all-digital, impacting social media and the online world in a big way. Brands who truly want to influence the marketplace this season will engage with consumers through with a hybrid of technology and unique experiences in-store.

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It's the most wonderful time of the year (especially for retailers). The holiday shopping season is fast approaching, and whether brands are focusing on Black Friday, Cyber Monday, or beyond, taking total advantage of the latest consumer behaviors and trends is essential.
What to Expect this Season
In-store Technology
Top trend spotter Marian Salzman predicts consumers this season will be 'shopping under the tech influence'? more than ever before. Brick-and-mortars are sitting heavy under the influence of trends as they use interactive technology in-store to attract tech-savvy customers.
An example is Macy's past holiday promotion, which installed a Magic Fitting Room at the Herald Square store in NYC. Shoppers were able to try on the hottest new items in-store, creating up to 16 outfits which could all be placed in a digital closet. They then had the option to share with friends Facebook or email.
Not only are stores integrating tablet use in-stores, but mobile shopping is also expected to be all-the-rage this holiday season. Consumers are using their tablets and smart phones to receive coupons, read product reviews, and share their in-store findings via social media. According to Baynotes 2012 Holiday Online Shopping Experience Survey, 60% of tablet owners expect to use their tablets to research and/or purchase in 2012. Major fashion retailers such as French Connection, Zara, and Marks & Spencer are allowing their Facebook fans to shop their products on their smart phones and more are expected to follow in the upcoming season.
Pop-Up Shops
Holiday 2012 is all about the Pop-Up Shop. Pop-ups continue to emerge and offer one-off items with less sticker shock for consumers while also providing out-of-the-box ways for brands to co-produce and present an exciting new experience for consumers.
Even NYC Mayor Bloomberg is embracing the trend by teaming up with Rachel Shechtman, founder of the Concept Shop, to host a pop-up shop competition for emerging local fashion retailers and tech companies. Business of Fashion writes that the competition is a part of Bloomberg's Fashion NYC 2020 initiative.The winners will get a temporary space inside the concept shop Story, a "tool kit of business services valued at $25,000" and industry exposure.
Brick-and-mortar stores are adapting to the evolving marketplace by offering exclusive products and customizing the experience to the location. Pop-up shops and limited-time, exclusive events are ways to give visitors a reason to buy while also limiting retailers' risk.
Click here to check out some of the hottest pop-up shops coming this fall and holiday season.
In-Store Incentives
Because consumers need more of a reason to shop in-store, brands are amping up the experience. Take 'hoteltailing'? for an example. Boutiques, fashion brands, and retailers are teaming up with hotels that reflect their target consumers' preferences/ lifestyles in the cities in which they reside. The Ace Hotel in New York City introduced its Opening Ceremony store to

do just that. By partnering with each other, retail outlets and hotels can reflect their unique values and aesthetic while connecting with consumers on a deeper level.
Though there are many different trends forecasted to affect retail this season, technology and out-of-the-box concepts are definitely two of the biggest on the radar, ranging from designer pop-up boutiques on the streets of NYC to the most innovative and interactive shopping apps.
Consumers today are all-digital, impacting social media and the online world in a big way. Brands who truly want to influence the marketplace this season will engage with consumers through with a hybrid of technology and unique experiences in-store.

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August 27, 2012

Developing Search Strategies for the 2012 Holiday Season, Insights Lab Episode 21

In this week's Insights Lab video, Joel Breen, Account Director, shares how consumers' search behavior shifts during the Holiday season and how marketers can ensure their search strategy is optimal for this crucial holiday season.

Tweet us @AMP_Agency to let us know what topics you want to hear about!

 

 

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