Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
The advertising industry has made huge strides in targeting, but there's one more big step to take to make ads truly relevant: We need to adapt each creative message so it is interactive and personalized to every single individual. The key to achieving what may be the holy grail of advertising is a thriving branch of artificial intelligence known as deep learning. It uses algorithms to mimic neural networks' capabilities to recognize and act on abstract patterns. Closer than you may think.
Amazon announced today through a video posted online that it’s testing a grocery store in hometown Seattle that has no checkout process, much less checkout lines. The store, dubbed Amazon Go, requires customers to launch a QR-code based app, which they scan upon walking into the site. The retailer’s “Just Walk Out” technology detects when products are removed from or returned to shelves, keeps track of them in a virtual cart, and totals the cost when customers depart the store. Grab and go.
What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds. One word: programmatic.
Whether or not you play video games today, you will in the future. Andrew Wilson, CEO of Electronic Arts, believes games in 2021 will be more diverse, more accessible, and simply more inescapable. Your smartphone and your game console will help you play with friends and strangers across the globe, but so might your virtual reality headset, your augmented reality glasses, or just the screen on your smart fridge. All play, all day.
Technology is moving forward at a breakneck pace in today’s world. New tools and innovations are emerging daily. It can be incredibly overwhelming to marketers who are trying to provide the most up-to-date experiences for their audience, but it doesn’t have to be. After looking at the rising trends across the digital landscape, it’s clear there are three major concepts that should be your focus: experiential, storytelling, and wearable tech. Go time, folks.
According to a recently published report by Forrester, six percent all US jobs will be replaced by automation over the next five years. Ten years from now, 16% of all jobs will be automated. Described as “a disruptive tidal wave,” the transformation will mostly impact transportation, logistics and customer service sectors. The bots are coming.
An American tourist is lured to a British game development studio to test a new augmented-reality horror game that engages directly with each player’s brain via a biorobotic implant. The AI program mines the character’s darkest fears and manifests them into the real-world as photorealistic graphics. Inevitably, terror and mental breakdown follow. The idea of a video game that can analyze a player’s personality and change accordingly may seem like the stuff of outlandish sci-fi, but it isn’t. This could well be where game design is heading. Reality games.
In Tim Cook’s recent exclusive interview with ABC, he gave insight into what he thinks the “digital you” will do. He specifically mentions real-time meetings in real spaces — “this gives the capability for both of us to be very present and be talking to each other, and have other things — visually — for both of us to see,” said Cook — acknowledging the all-too-obvious first use of a digital you. It’s an interesting (and obvious) stipulation, but I think Tim’s holding back. What else could the digital you do? The new me.